PROCUREMENT

Here’s What Women’s Summer Fashion Will Look Like In 2024

Jul 10, 2024

Industry Trends

Here’s What Women’s Summer Fashion Will Look Like In 2024

Social media plays a crucial role in instantly spreading trends worldwide and enabling discussions among fashion communities. Influencers then drive these trends by showcasing different styles to their followers, while users participate in trend creation and critique, making social media a vibrant hub for evolving fashion trends. Summer 2024 fashion trends in women’s summer fashion are starting to embrace comfort with Bermuda shorts and flowy cotton skirts, alongside trends like sheer fabrics and puffball hems for a touch of romance. Micro shorts and metallics in gold and silver are also making statements. 

THE TOP TRENDS IN WOMEN’S SUMMER FASHION THIS YEAR

Polo Perfect

One trend catching everyone’s eye in women’s summer fashion this season are the striped polo shirts. They are an instant way to swiftly upgrade your wardrobe, to be that trending summer girl. 

Starting on the catwalk at Spring/Summer 2024 shows, designers, such as Miu Miu have created a sporty-ish piece for the summer ahead. All thanks to Miu Miu, we are seeing a rise of striped polo shirts. Pair them with some ballet flats, a mini skirt and messy hair to create an outfit with a fresh 2024 sensibility, as seen on Jacquie Alexander. 

@jacquiealexander_

notes folder at 3am for outfits

♬ original sound – mintfestival

Sheer Delight

Sheer skirts are a summer essential in women’s summer fashion, seamlessly transitioning from day to night and dominating women’s fashion this year. 

The early influence of the naked dress trend, famously pioneered by Kate Moss, continues to resonate, shaping today’s fashion landscape. However, this year’s interpretation shifts the focus to skirts, offering a versatile canvas for creative expression as showcased on recent runways. For the bold, pairing a sheer skirt with cheeky briefs makes a daring statement. Alternatively, achieve a more modest look by layering over bottoms or pairing with a baggy tee, inspired by Diana-May’s effortless style.

@ladydianamay

I think strappy heels that don’t tie up #summeroutfits #sheerskirt #laceskirtstyling

♬ original sound – ladydianamay

Bermuda Chic

Last summer was all about jorts, but this year, Bermuda shorts are taking over in women’s summer fashion

Ideal for a professional setting, a date night, or cocktails with friends, Bermuda shorts offer a chic alternative to miniskirts, showing off just enough leg while maintaining a polished look. Seen all over the SS24 runways from designers like Prada, Gucci, and Stella McCartney, these versatile shorts in linen or cotton create the perfect summer style. For inspiration, look to Lydia Tomlinson and pair your Bermudas with a knit cardigan, black heeled sandals, and stylish sunnies to become the fashion icon of the season.

@lydiajanetomlinson

Easy summer evening look with bermuda shorts (links on my ltk in bio) #bermudashorts #shorts

♬ Space Girl by Francis Forever sped up – Audio Acre

Flowing White Cotton Skirts

TikTok and Instagram are blowing up with the full white cotton skirt, a standout in women’s summer fashion—the skirt of the summer. 

This versatile trend is easy to style, transformable, and complements all body types, offering a perfect timeless look while keeping you cool. Pair it with a striped tee, ballet flats, and a straw handbag to achieve an effortless, fashionable fit, inspired by Grace Murphy’s chic summer style.

Women's summer fashion: Grace Murphy sporting a flowy skirt

Mesh ballet flats

2024 is the year of ballet flats, thanks to Miu Miu’s innovative designs. From ribbon to velvet, ballet flats are a hot trend, and this summer, mesh ballet flats are set to rise in popularity. Perfect for the warmer days, these airy flats make a pedicure essential. 

The shift to mesh offers a standout SS24 look that’s just as stunning in real life as it is on the runway. For the perfect casual ensemble in women’s summer fashion, style your mesh ballet flats with Adidas track pants, a fitted waistcoat, and sunglasses, inspired by Agnes Pusztai.

@whatgigiwears sporting ballet flats

Puffball Hems

The puffball skirt, hailed by British Vogue as the “must-have personality skirt” of the summer, is ubiquitous this season, gracing runways from Tory Burch and Miu Miu to Staud and beyond! 

Reviving Princess Diana’s iconic 80s puffball look, it’s set to dominate 2024’s summer trend scene. Puffball hems adorn skirts and dresses alike, making a bold fashion statement in women’s summer fashion. To channel summer icon status, let your puffball dress steal the spotlight. Pair it with understated sandals and a chic handbag, inspired by Ivy Amma’s effortless style.

women's summer fashion: Ivy Amma in a puffball hem dress

Micro shorts

Last summer, boxer shorts took over the streets—borrowed from boyfriends, dads, or the men’s department at Calvin Klein. This summer, the lingerie-inspired trend evolves with the rise of bloomers: think frilly hems, lace details, and billowy cuts. 

Underwear as outerwear remains a strong theme, but bloomers bring a fresh twist. They’re versatile, perfect under shorts, skirts, or worn solo. Stay on trend by pairing them with sneakers and a sports shirt, blending effortlessly into this summer’s active lifestyle, just like Cailey York.

@bbycailey

bloomers are in!! #streetwear #streetwearstyle #streetwearfashion #streetwearinspo #bloomers #ruffleshorts #y2kaesthetic #y2kfashion #y2koutfits #pinterestoutfit #pinterestinspo #pinterestoutfit

♬ LIGHTS OUT – BIA & JID

Metallics

While we typically associate metallics with the festive spirit of Christmas, metallics are sticking around so there’s no need to stash them away. 

This summer, metallics are poised to take centre stage. Seen on the SS24 runways of Schiaparelli, Miu Miu, Ralph Lauren, and others, both gold and silver hues are set to dominate our wardrobes. Ideal for summer evenings, they capture the essence of the golden hour. Even Alix Earle showcased metallics at a recent wedding in St Tropez.

@alixearle

Dont tell me if i made the wrong choice just go along w it

♬ original sound – Alix Earle

FAQs:

What is trending in Summer 2024?

Get ready for a line-up featuring perfect polo tops, sheer skirts, a continuous rise in Bermuda shorts, flowing white cotton skirts, mesh ballet flats, puffball hems, micro shorts, and metallics.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@sociallypowerful

Author

author image

Shannon Maher

latest posts

Social And Influencer Marketing News + Insights

post image
post icon

Jun 18, 2024

Influencer Marketing Agency

Top 20 TikTok Marketing Agencies in the U.S. in 2024

Read more
post image
post icon

Jun 17, 2024

Influencer Marketing Agency

Top 20 Social Media Marketing Agencies in the U.S. in 2024

Read more
post image
post icon

Jun 18, 2024

Influencer Marketing Agency

Top 20 Paid Media Agencies in the U.S. in 2024

Read more
post image

Jul 12, 2024

Influencer News

Niche of the Week: Minimalism Influencers

Read more
post image

Jul 12, 2024

News Article

The Flip App Levels Up Its Social Commerce Game By Acquiring Curated

Read more
post image

Jul 11, 2024

Social Media Platforms

The Brand Collaborations in Gaming That Deserve To Be Spotlighted

Read more
post image

Jul 11, 2024

Article

SP Diaries #11: Emily-Rose Holland, Junior Account Executive

Read more
post image

Jul 10, 2024

Social Commerce

E-commerce for FMCG: How Online Shopping Has Digitised The FMCG Industry

Read more
post image

Jul 05, 2024

Influencer News

We're Celebrating These Retail Brands on TikTok For Independent Retailer Month

Read more
View all blog posts chevron icon

Get in touch

We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.

Work with us chevron icon