What is Roblox?

Apr 18, 2022

Social Media Platforms

What is Roblox?

With over 100 million monthly active users, you’re probably wondering, what is Roblox? Roblox is an online platform and storefront that allows users to play games, customize their own character and connect with other users. Users can play Roblox on their computer, game console, phone or tablet, available on the Android and Apple app store. 

Roblox is an extremely popular platform with 1.5 million users playing the game daily. Unlike other social platforms, Roblox became popular through word of mouth. This is due to Roblox’s young audience of 10-12 year olds, eager to tell their friends to create an account and join them on Roblox to enjoy the multiplayer feature that comes with Roblox. With this in mind, Roblox is able to position itself as a game that brings people together, rather than reinforce the negative representation gaming has (staying in your room, isolated). Children love the nature of Roblox, playing games with their friends without having to leave their own home.

Being able to create your very own game is just one of the amazing features Roblox offers. When we think about how a game is made, we think of a group of hard-working tech team coding at their desk. But with Roblox, it is left to the player’s freedom and there is an entire environment where there is a game for everyone! So when you think “what is Roblox?”, just remember it’s a gaming environment, not a game.

With the promise of creating games, Roblox can enable you to make money through creating a successful and played game. Creators can monetise their game and earn up to a staggering $1 million per year. In addition to monetising games, creators can also create clothes that users can purchase with Robux, a virtual currency. With Robux, creators can exchange the virtual

 currency for real money on a program called the Developer Exchange, meaning individuals can make a living from Roblox.

What is Roblox?

What is Roblox’s most popular game?

Now we’ve answered “what is Roblox?”, let’s delve into the history of Roblox. Although Roblox made its debut in 2006, Roblox has only recently become popular in the lockdown with individuals finding themselves enjoying the option of more than 50 million games. Providing a mini social platform, Roblox has become more advanced, opening new tools, clothes and more possibilities for users to expand their imagination.

With over 50 million games available, you’re probably wondering, what is Roblox’s most popular game? The most popular game on Roblox is ‘Adopt Me’, a pet simulation game where children are able to purchase pets, trade them and take care of them. The popular game reached over 1.6 million players in April 2020, and has been visited over 20.4 million times. Just behind ‘Adopt Me’, Roblox’s current most popular game is ‘Brookhaven’, a roleplaying game where users can explore different towns, attend school and more life-like activities. Brookhaven, which is Roblox’s current most popular game, has over 420,000 players daily, proving Roblox online to be a success.

 What is Roblox’s original game?

After taking a look at Roblox’s current popular games, let’s take a look at what is Roblox’s first ever game. Roblox’s first game was Rocket Arena, released in 2006. Rocket Arena was a free for all fighting arena, which inspired creators to recognise the freedom and accessibility Roblox could offer. Looking at Roblox’s background, we can see that the tools and gaming environment of the platform has developed drastically, encouraging young individuals to use their imagination and create innovative yet engaging games.

As good as the platform Roblox sounds, there are some downfalls when it comes to children’s safety. This arises due to the character, a Roblox slenders. Now you’re probably wondering what is a Roblox slender? A Roblox slender is a tall and thin character which replicates the negative connotations of Slenderman, representing a supernatural character. Roblox slenders are often found in male form, but some can be found in female form. Roblox slenders became popular on Roblox Youtube, with popular creators such as PinkAnt and GoingLimited, creating videos that focused on the Roblox slender trend. Although Roblox slenders replicate the figure of the supernatural character Slenderman, the nature of the fun and young game diminishes any frightening aspect.

Overall, Roblox is a fun and exciting game on the rise, with brands implementing the platform into their marketing strategy. Gucci created a virtual garden which expressed the attitude and spirit of its creative director Alessandro Michele, reinforcing the image of the luxury brand. With luxury brands using Roblox as a marketing tactic, the future of Roblox becomes uncertain and enigmatic, becoming more than just a gaming environment, and more like a metaverse.

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@ Socially Powerful



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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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