Weekly Marketing News, 6th May 2022

Insta goes full screen and pins posts, TikTok Pulses, Twitter launches Circles, and Alaska Airlines uses the Force. 

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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Instagram tests full-screen home feed 

Instagram is testing an immersive full screen home feed that’s designed to bring video content front and centre. In the test of the full-screen home feed, you can still use the bottom navigation bar to access the discovery tab, Reels, shopping and your own page. Stories would remain at the top of the feed, and not be present within the home feed scrolling. (Via TechCrunch)

2. TikTok launches TikTok Pulse 

TikTok announced the launch of TikTok Pulse, a new contextual advertising solution that ensures brands’ ads are placed next to the top 4% of all videos on TikTok. Creators and publishers with at least 100,000 followers on TikTok will be eligible for the revenue share program during the initial stage of the TikTok Pulse program. There will be a 50/50 split of the ad revenue with creators. (Via TechCrunch)

3.Twitter launches Circles

Some Tweets are for everyone & others are just for people you’ve picked.

We’re now testing Twitter Circle, which lets you add up to 150 people who can see your Tweets when you want to share with a smaller crowd.

Some of you can create your own Twitter Circle beginning today! pic.twitter.com/nLaTG8qctp

— Twitter Safety (@TwitterSafety) May 3, 2022

Twitter has launched a public test of its new ‘Twitter Circle’ option, which will enable users to share tweets with a specific, custom group of connections in the app. Users will be able to add up to 150 people to their Circle, with any tweets in the group then only visible to the people in that listing. (Via Social Media Today)

4. Instagram tests Pinned posts 

Instagram has launched a live test of a new option to pin images on your profile for selected users. Some Instagram users are able to select a ‘Pin to Your Profile’ option on their IG posts, which enables them to then dock their chosen updates to the top of their post grid on their profile display—exactly the same as TikTok’s pinned posts. (Via Social Media Today)

WORK WE LIKE

5. Alaska Airlines Star Wars plane

Alaska Airlines unveiled the ‘Star Wars: Galaxy’s Edge’ aircraft in celebration of Star Wars day, which was May the 4th (be with you…). The plane’s design was created in collaboration with Disneyland Resort and Lucasfilms. The plane itself features iconic characters and spaceships from the Star Wars franchise, such as the ‘Millenium Falcon’, several ‘Tie Fighters’ and the penguin-like ‘Porg’ characters around the plane. (Via TrendHunter)

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