Weekly Marketing News, 28th January 2022

TikTok launches new ad displays, visit an art exhibition in the Metaverse, exchanged coats donated to the homeless, a Spice Girls 2.0, and M&Ms get a makeover. 

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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. TikTok launches new ad display option

In a bid to boost business engagement and revenue opportunities, TikTok is rolling out a new ‘Instant Page’ shopping display option. The page will enable brands to connect their TikTok ads to a lightweight, native landing page that is built within TikTok itself, and can load up to 11 times faster than standard mobile pages. Within an Instant Page, users can view videos and images, swipe through carousels, and click on buttons to explore another destination, all within TikTok. (Via Social Media Today)

WORK WE LIKE

2. Fortnite and Kaws create Metaverse art exhibition

American artist Kaws has teamed up with London’s Serpentine Gallery and Fortnite to bring his renowned artwork to the metaverse. Kaws‘s exhibition, New Fiction, is currently on display at Serpentine North while simultaneously being shown within Fortnite Creative, making the work accessible to players and fans around the world. (Via The Drum)

3. Corteiz ‘BOLO Exchange’ shuts down London

 

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London-based streetwear brand Corteiz sent social media into a frenzy over the weekend after shutting down the city with its ‘BOLO Exchange’. The event saw hundreds of followers of the rapidly rising imprint exchange their jackets from brands such as North Face, Stussy, C.P. Company, Moncler and Supreme for CRTZ’s new puffer jacket—the ‘Bolo’—in Wormwood Scrubs car park near White City, West London. Coats exchanged were donated to the homeless. (Via Complex)

4. Spice Girls 2.0? 

Simon Fuller—the man behind the Spice Girls and S Club 7—has launched his latest pop group with the help of TikTok. Simon held auditions on the app over the last year to create a seven-piece band called The Future X. Despite the global search, all of the members hail from America and Canada. (Via BBC)

5. M&M characters receive makeover to promote inclusivity

Mars is giving a makeover to its six M&M’s characters as a way to promote inclusivity. The company said that it will provide a modern take on the appearances of the characters and give them more nuanced personalities. The characters—called lentils—will also come in different shapes and sizes. The changes have also resulted in a change of footwear for both female-presenting lentils. (Via Brand Equity) 

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