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Weekly Marketing News, 23rd December 2022

Dec 23, 2022

Social Media Marketing News

Weekly Marketing News, 23rd December 2022

What’s this?

Messi vs Egg, news on TikTok, Twitter in shambles, TikTok explains the FYP, and MAC gives virtual tutorials.

PLATFORM NEWS

1. Messi dethrones the Instagram egg

Messi dethrones the Instagram egg

First the World Cup, then Instagram. Lionel Messi has taken the lead for the most-liked post ever on Instagram, with a photo of him lifting the World Cup. His post on Instagram received more than 61 million likes, surpassing the previous record holder – an infamous picture of an egg which had 56.6 million likes. (Via Sky News)

2. Publishers are distributing news through TikTok

Publishers are distributing news through TikTok

Around half (49%) of top news publishers are regularly publishing content on TikTok, and a large proportion of these have joined TikTok in the last year. In the UK, 81% of publishers have active accounts on TikTok. (Via Reuters Institute

3. Twitter is in shambles (again)

This week on Twitter Turbulence: Elon posts a poll asking if he should step down as CEO, he announced cross-platform promotion would be banned (and then quickly revoked this), and Twitter profile pictures were changed from circles to squares. 

4. TikTok gives insight into FYP algorithm

TikTok gives insight into FYP algorithms

TikTok is providing more insight into what you’re seeing in your feed with a new ‘Why Am I Seeing This?’ explainer tool that lists potential reasons that guide its algorithmic decisions. (Via Social Media Today)

WORK WE LIKE

5. MAC’s virtual try-on tutorial tech

MAC’s virtual try on tutorial tech

MAC Cosmetics has rolled out a new AR tool that lets customers sample multiple styles and products at once through their phones. Scanning a QR code, users can be virtually taken through a makeup tutorial, while virtually trying on the products. (Via AdWeek)

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James Hacking

Writer

Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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