Weekly Marketing News, 22nd April 2022

Instagram credits creators, Meta fundraises Reels, Netflix and PlayStation ads are coming, and Snoop Dogg enters CoD. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Instagram promotes original content

? New Features ?

We’ve added new ways to tag and improved ranking:

– Product Tags
– Enhanced Tags
– Ranking for originality

Creators are so important to the future of Instagram, and we want to make sure that they are successful and get all the credit they deserve. pic.twitter.com/PP7Qa10oJr

— Adam Mosseri (@mosseri) April 20, 2022

Instagram has announced a change in its algorithm that will promote original content. The platform is prioritising original content across the board, focusing less on reposted content. The main emphasis on original content will be for news feed and Reels. The decision comes as the platform wants to support and credit content creators who are creating unique content for the platform rather than those who repost other people’s content. (Via Digital Information World)

2. Meta launches fundraisers in Reels

Users can now add fundraisers to their Reels, providing another avenue to raise awareness for chosen initiatives. The new Reels fundraisers will add a ‘Donate’ button to the bottom of your Reels clip. Users will be able to add fundraising details in the Reels creation process, with fundraiser links remaining active for 30 days. (Via Social Media Today)

AD NEWS

3. Netflix ads are coming

Netflix has announced it will offer cheaper, ad-supported tiers to customers over the next couple of years, in hopes to boost its subscriber base amid tough competition. Netflix recently reported a loss of 200,000 subscribers in the first quarter, so hopes the ad-supported plans will give customers more choice. (Via TechCrunch)

4. Sony is joining the in-game ad race

Sony has begun working on a plan to place ads inside of PlayStation games through a software developer program. Sony reportedly began working on the project 18 months ago and is currently testing with adtech partners on ways to help game developers place in-game advertising in their titles, with a particular emphasis on using them in free-to-play games. (Via GameSpot)

WORK WE LIKE

5. Play as Snoop Dogg in Call of Duty

Gamers can now play as Snoop Dogg in Call of Duty: Warzone and Call of Duty: Vanguard. The Tracer Pack: Snoop Dogg Operator Bundle gives you Snoop, who has recorded voice lines for the occasion, and blueprints for three legendary weapons, all of which shoot Green Weed tracer rounds. Players also gain access to four Snoop-special challenges that earn them XP. (Via PC Gamer)

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