Weekly Marketing News, 22nd April 2022

Apr 22, 2022


Weekly Marketing News, 22nd April 2022

Instagram credits creators, Meta fundraises Reels, Netflix and PlayStation ads are coming, and Snoop Dogg enters CoD. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…


1. Instagram promotes original content

Instagram has announced a change in its algorithm that will promote original content. The platform is prioritising original content across the board, focusing less on reposted content. The main emphasis on original content will be for news feed and Reels. The decision comes as the platform wants to support and credit content creators who are creating unique content for the platform rather than those who repost other people’s content. (Via Digital Information World)

2. Meta launches fundraisers in Reels

Meta launches fundraisers in Reels

Users can now add fundraisers to their Reels, providing another avenue to raise awareness for chosen initiatives. The new Reels fundraisers will add a ‘Donate’ button to the bottom of your Reels clip. Users will be able to add fundraising details in the Reels creation process, with fundraiser links remaining active for 30 days. (Via Social Media Today)


3. Netflix ads are coming

Netflix ads are coming

Netflix has announced it will offer cheaper, ad-supported tiers to customers over the next couple of years, in hopes to boost its subscriber base amid tough competition. Netflix recently reported a loss of 200,000 subscribers in the first quarter, so hopes the ad-supported plans will give customers more choice. (Via TechCrunch)

4. Sony is joining the in-game ad race

Sony is joining the in-game ad race

Sony has begun working on a plan to place ads inside of PlayStation games through a software developer program. Sony reportedly began working on the project 18 months ago and is currently testing with adtech partners on ways to help game developers place in-game advertising in their titles, with a particular emphasis on using them in free-to-play games. (Via GameSpot)


5. Play as Snoop Dogg in Call of Duty

Gamers can now play as Snoop Dogg in Call of Duty: Warzone and Call of Duty: Vanguard. The Tracer Pack: Snoop Dogg Operator Bundle gives you Snoop, who has recorded voice lines for the occasion, and blueprints for three legendary weapons, all of which shoot Green Weed tracer rounds. Players also gain access to four Snoop-special challenges that earn them XP. (Via PC Gamer)

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blog.

@ Socially Powerful



Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Top Social Marketing Agencies


author image

James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

latest posts

Social And Influencer Marketing News + Insights

post image

Apr 22, 2024

Influencer News

Has Coachella Lost its Sparkle? A Deep Dive into Coachella’s Downfall 

Read more
post image

Apr 18, 2024

Industry Trends

Spilling The Tea on The Spill App Success 

Read more
post image

Apr 16, 2024

News Article

ARIA Is Rewriting The Script For The Future Of AI And Influencer Marketing

Read more
post image

Apr 16, 2024

Social Commerce

Becoming a Billion Dollar Company: How Flip Rewrote the Success of Social Commerce Platforms  

Read more
post image

Apr 15, 2024


Your Flight With TikTok Airlines is Boarding: Destination Everywhere

Read more
post image
post icon

Apr 15, 2024

Influencer Marketing Agency

What Do Influencer Marketing Agencies Do?

Read more
View all blog posts chevron icon

Get in touch

We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.

Work with us chevron icon