Weekly Marketing News, 18th February 2022

Instagram adds likes to Stories, TikTok reveals new Brand Safety Center, HSBC enters gaming, get “slugging” with Vaseline, Playstation plants trees, and Primark collabs with Greggs?!

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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Instagram adds likes to Stories

Instagram has added likes to Instagram Stories. The new feature allows users to engage with creators and friends without having to start a conversation. Users can like Stories by tapping a new heart icon at the bottom of the Stories view within the app. Story likes are not public; creators will be able to view their Story likes in their Story insights, with a small heart icon added next to the viewers’ name in the view listing. (Via Social Media Today)

2. TikTok launches new Brand Safety Center 

TikTok has announced the launch of a new Brand Safety Center, which will act as a reference point for its various brand safety resources and guides. The new Center provides links to various resources and reports, including TikTok’s transparency updates, its platform rules, and an overview of its key pillars for brand safety. (Via Social Media Today)

PARTNERSHIP NEWS

3. ONE Esports partners with HSBC

Esports media platform ONE Esports has partnered with international banking and financial services company HSBC. The partnership will introduce a project across Malaysia and Indonesia and will see HSBC partner with ONE Esports on a number of community tournaments and at least one major event in 2022. (Via Esports Insider)

SOCIAL TRENDS

4. The rise of slugging

A recent beauty trend taking over social media (predominantly TikTok) is slugging. Slugging is when someone applies a petroleum-heavy emollient, like Vaseline, to the face after completing a skin-care routine and rinses it off with a gentle cleanser the following day. The trend has put Vaseline back on the beauty map, despite the brand having a lowkey social presence. (Via The Cut) 

WORK WE LIKE

5. PlayStation to plant hundreds of thousands of trees 

PlayStation is going to plant hundreds of thousands of trees in the US, UK, France, Germany, Canada and New Zealand as part of the Horizon: Forbidden West launch. The ‘Forests’ initiative reflects the themes of the game and launch plans are designed to encourage players to complete trophies and tasks, and in return PlayStation will plant trees, and help create and restore natural habitats. (Via Games Industry)

6. Greggs and Primark to launch fashion range

Primark has announced it will be launching an exclusive clothing range with Greggs, sparking a mixed response on social media. A limited-edition, 11-piece clothing collection will be available in 60 Primark stores later this month. Greggs will also open a 130-seater café in Primark’s flagship Birmingham store. (Via BBC)

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