Weekly Marketing News, 12th November 2021

Who’s behind the ‘1 tree for every pet picture’ trend? YouTube hiding Dislikes, Instagram launches social reality series, Nike trademarks virtual goods and Aldi’s ‘A Christmas Carrot’.

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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Who’s behind the ‘1 tree for every pet picture’ trend on Instagram?

Over the past few days, everyone’s Instagram feeds were inundated with pictures of peoples’ pets. It was people adding to the viral Instagram sticker that said, ‘We’ll plant 1 tree for every pet picture’. Within a few days, the sticker had been shared over four million times, with the company behind the trend Plant A Tree Co. taking to their Instagram feed to explain that they’d be unable to keep their promise.

2. WATCH: YouTube will now hide the dislike count on videos

YouTube has announced plans to hide the dislike count for videos, and is now slowly rolling out the change across its platform. A dislike button will still be shown to all, and a channel owner will still be able to privately view the number of dislikes on a particular video. The only change is that the count will no longer be public.

INDUSTRY NEWS

3. Instagram and Channel 4 tie up for ‘world’s first’ real-time social reality series

Channel 4 and Instagram have announced the world’s first real-time social reality series told through social media. You Do You will air exclusively on Instagram from Sunday 14th November 2021. The ground-breaking four-part social series is set in the bustling UK city of Manchester and follows SINDYSPLACE – a collective of young creatives.

4. Nike files to trademark ‘virtual goods’; hiring metaverse designers

The sports apparel and sneaker company filed seven requests for trademarks and patents on their goods ranging from footwear, clothing and sports bags to art, toys and accessories. These requests hint at the possibility that the company is planning to either sell its products as virtual goods or non-fungible tokens (NFTs) or is trying to protect its products from becoming NFTs.

WORK WE LIKE

5. WATCH: Kevin the Carrot stars alongside Ebanana Scrooge in Aldi Christmas campaign

After conspicuously leaving Kevin the Carrot out of its Christmas teaser this weekend and causing much speculation over his fate, Aldi has released its full length festive ad in which the brand mascot returns for his sixth year. The ad plays on the classic Charles Dickens’ story A Christmas Carol.

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