PROCUREMENT

Weekly Marketing News, 12th November 2021

Nov 12, 2021

News

Weekly Marketing News, 12th November 2021

Who’s behind the ‘1 tree for every pet picture’ trend? YouTube hiding Dislikes, Instagram launches social reality series, Nike trademarks virtual goods and Aldi’s ‘A Christmas Carrot’.

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Who’s behind the ‘1 tree for every pet picture’ trend on Instagram?

Who’s behind the ‘1 tree for every pet picture’ trend on Instagram?

Over the past few days, everyone’s Instagram feeds were inundated with pictures of peoples’ pets. It was people adding to the viral Instagram sticker that said, ‘We’ll plant 1 tree for every pet picture’. Within a few days, the sticker had been shared over four million times, with the company behind the trend Plant A Tree Co. taking to their Instagram feed to explain that they’d be unable to keep their promise.

2. WATCH: YouTube will now hide the dislike count on videos

YouTube has announced plans to hide the dislike count for videos, and is now slowly rolling out the change across its platform. A dislike button will still be shown to all, and a channel owner will still be able to privately view the number of dislikes on a particular video. The only change is that the count will no longer be public.

INDUSTRY NEWS

3. Instagram and Channel 4 tie up for ‘world’s first’ real-time social reality series

Instagram and Channel 4 tie up for ‘world’s first’ real-time social reality series

Channel 4 and Instagram have announced the world’s first real-time social reality series told through social media. You Do You will air exclusively on Instagram from Sunday 14th November 2021. The ground-breaking four-part social series is set in the bustling UK city of Manchester and follows SINDYSPLACE – a collective of young creatives.

4. Nike files to trademark ‘virtual goods’; hiring metaverse designers

Nike files to trademark ‘virtual goods’; hiring metaverse designers

The sports apparel and sneaker company filed seven requests for trademarks and patents on their goods ranging from footwear, clothing and sports bags to art, toys and accessories. These requests hint at the possibility that the company is planning to either sell its products as virtual goods or non-fungible tokens (NFTs) or is trying to protect its products from becoming NFTs.

WORK WE LIKE

5. WATCH: Kevin the Carrot stars alongside Ebanana Scrooge in Aldi Christmas campaign

After conspicuously leaving Kevin the Carrot out of its Christmas teaser this weekend and causing much speculation over his fate, Aldi has released its full length festive ad in which the brand mascot returns for his sixth year. The ad plays on the classic Charles Dickens’ story A Christmas Carol.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blog.

@ Socially Powerful

[cta]

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Top Social Marketing Agencies

 

 

Author

author image

James Hacking

Founder

Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

latest posts

Social And Influencer Marketing News + Insights

post image
post icon

Jun 18, 2024

Influencer Marketing Agency

Top 20 TikTok Marketing Agencies in the U.S. in 2024

Read more
post image
post icon

Jun 18, 2024

Influencer Marketing Agency

Top 20 Paid Media Agencies in the U.S. in 2024

Read more
post image

Dec 27, 2024

Influencers

20 Boston Influencers In The Beauty and Fashion Space To Follow On Socials Right Now

Read more
post image

Dec 23, 2024

Social Commerce

Influencer Marketing for Retail: Streetwear Edition

Read more
post image

Dec 23, 2024

Influencers

Follow These Portland Influencers Ahead Of Your Next Trip

Read more
post image

Dec 20, 2024

Marketing News

A Complete Guide To Influencer Marketing For SaaS Companies In 2024

Read more
post image

Dec 19, 2024

Influencers

20 Chicago Fashion Influencers To Follow Into 2025

Read more
post image

Dec 18, 2024

Marketing News

The Rise of Hotel Influencer Marketing in 2024

Read more
View all blog posts chevron icon

Get in touch

We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.

Work with us chevron icon