Weekly Marketing News, 10th December 2021

TikTok launches a new monetization programme, Instagram announces chronological feed and time to take a break, Discord lets creators monetize servers, Twitter tests TikTok copycat feature, and Epic Games creates a Matrix experience. 

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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

 PLATFORM NEWS

1. TikTok launches new ‘Creator Next’ monetization programme

TikTok has introduced Creator Next, a new monetization opportunity giving eligible creators access to tools, rewards, and passes to the TikTok Creator Marketplace, in addition to the existing LIVE Gifts and Creators Fund. As part of Creator Next, TikTok is also introducing two new features that allow its community to show their appreciation for their favorite creators with new features, namely Tips and Video Gifts. (Via WeRSM)

2. Instagram’s new chronological feed

Instagram has announced it will be rolling out a new chronological feed come the new year, but it’ll look a little different to how we remember. Instagram’s coming chronological feed option is very likely going to operate the exact same way that Facebook’s feed sorting option does right now, in that you can choose to view the posts from Pages and people that you follow in time order, but you can’t set it as a default, and have the app open to that reverse chrono feed every time you come back. (Via Social Media Today) 

3. Discord’s new Premium Memberships let creators monetize servers 

Discord is testing a new Premium Memberships feature that allows creators to monetize their servers. Piloting today with around 10 creators, the premium membership offers creators a way to offer more content or access to community members. Discord communities will be able to create tiered perks, view analytics on member engagement, and lock channels or even entire servers to paying subscribers. (Via The Verge) 

4. Twitter tests TikTok copycat feature

Twitter posted today that it’s testing a feature that would turn its in-app “Explore” page into a TikTok-like video feed, complete with even a “For You” tab. This feature is being tested on both Android and iOS for users in certain countries who use Twitter in English. The company said it is a visual-forward way of surfacing content that already exists on Twitter and is part of Twitter’s ongoing effort to improve personalised recommendations and discovery across the platform. (Via TechCrunch)

5. Instagram tells users to take a break

Instagram has launched its Take a Break tool, which encourages users to spend time away from the platform. Users can turn on the feature in “Settings” and select if they want to be alerted after using the platform for 10 minutes, 20 minutes or 30 minutes. They’ll then get a full-screen alert telling them to close out of the app, suggesting they take a deep breath, write something down, check a to-do list or listen to a song. (Via CNN)

WORK WE LIKE

6. Epic Games has created a Matrix experience in Unreal 5 

Epic Games has created The Matrix Awakens, an interactive tech demo built in Unreal Engine 5. A teaser for the interactive Matrix experience appeared today, and the tech demo will be available on PS5 and Xbox Series X / S consoles. Members of the original movie team, including Lana Wachowski, have worked with Epic Games to create The Matrix Awakens. The teaser video appears to show a digital version of Keanu Reeves and not the Cyberpunk 2077 kind. (Via The Verge) 

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