Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. So, who’s been busy in the beauty world this month?
Snow Miser, Heat Miser
The TikTok sound Snow meiser Heat meiser mix by Mike DiNardo has been trending once again within the beauty community. The sound has trended on TikTok every December since the sound was created in 2019.
Beauty creators create SFX and glam makeup looks of a snow and fire character, with one look on each side of their faces. It’s a great opportunity for creators to show their skills and for beauty brands to join in the fun and creative trends.
Aoife Cullen is an editorial beauty artist on TikTok and Instagram, under the handle @aoifeccullen. She has recently been growing on TikTok as a result of her videos going viral.
Different from its usual tutorials and long-wear trial ads, Estee Lauder used ASMR to promote this product. ASMR is incredibly popular on TikTok and is considered relaxing by many users. The boosted video has over 1.1 million views.
To promote its new teal hair volumizer and dryer, Revlon used the hashtag #UnTeal and influencer content.
Some influencers were challenged to hide their volumizer and ask their partner to find it. Another influencer made their TikTok about guessing Christmas presents. Influencer content was reposted to the Revlon account.
Pat McGrath: Turn Your [Blank] On
Pat McGrath used influencers to promote its Celestial Odyssey palette and its lip glosses.
Influencers were asked to create holiday-inspired looks using the products. Influencers used the phrase “turn your [blank] on” within the captions, but changed the [blank] depending on the product. For example, some used “turn your holiday on”, while another used “turn your lips on”.