The Rise of LinkedIn Influencer Marketing

LinkedIn influencer marketing is a relatively new phenomenon, but ‘LinkedInfluencers’ have been taking their pride of place on the platform.

When you think of influencer marketing, you probably think of the more traditional visually aesthetic and curated content on Instagram that highlights promoted products. Influencer marketing on LinkedIn looks a little bit different to this. 

LinkedIn influencer marketing is beneficial for B2B companies or any other brands looking for a more formal approach to influencer marketing. 

LinkedIn has over 600 million members and 300 million active users, making it the largest professional networking platform in the world. No matter which industry you operate in, you will be able to find LinkedIn influencers who have a large amount of influence as thought leaders in their industry.

Why use LinkedIn influencer marketing?

LinkedIn might not seem like a natural place for influencer marketing considering its business-oriented niche, but there are several reasons LinkedIn influencer marketing is beneficial.

LinkedIn influencers are likely connected to or have key decision makers within their audiences. Top marketing influencers on LinkedIn create valuable content that can bring in CEOs, CMOs, CFOs and many other company leads and decision makers that pay close attention to what they say.

LinkedIn influencers are often industry professionals. This means that their opinions and thoughts have a larger impact on LinkedIn compared to other platforms. For example, marketing influencers on LinkedIn have an abundance of experience within marketing, across traditional and digital channels, so they know what they are talking about—their entire career experience is visible through their LinkedIn profiles. LinkedIn influencers have a network build on authority. Users follow LinkedIn influencers because they consistently provide industry insights in the form of detailed posts, articles, videos and infographics.

Contrary to other popular social media formats, content on LinkedIn sticks. It’s easy to consume and forget content on Facebook, TikTok or Instagram because it’s short and digestible. While this type of content is great for building communities on those platforms, long form content on LinkedIn provokes thought and attention, meaning it sticks in the minds of audiences longer.

LinkedIn influencer marketing targets a completely different niche audience. LinkedIn users typically use the platform for a purpose, rather than entertainment. If you are a B2B or more professional brand, you will likely have more success using LinkedIn influencer marketing than on other platforms.

LinkedIn is ideal for brands that are more specialised and looking to differentiate themselves from competition by clearly defining their value proposition. When it comes to generating leads for B2B companies, 80% of all social media leads come from LinkedIn.

As LinkedIn influencer marketing is a relatively new and complex strategy, working alongside an influencer marketing agency can ensure your strategy is seamless and effective from the get-go.

FAQs

Who are the biggest influencers on LinkedIn?

There are countless influencers on LinkedIn, all experts within their own niches. We’ve listed some of our favourite marketing influencers on LinkedIn below.

1. Matt Navarra

Matt Navarra is a social media consultant and well-respected social media expert. He is a go-to for the latest social media updates, insights and opinions.

2. Neil Patel

Neil Patel is a leading marketing influencer. He is the person to follow if you’re starting out your own great digital content creation journey or want to learn online marketing.

3. Pam Moore

Who has the most followers on LinkedIn?

Bill Gates has the most followers on LinkedIn, with more than 35.5 million followers.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blog.

@ Socially Powerful

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