Why Influencer Marketing and Influencer Management is Essential in 2023

May 02, 2022

Social Media Platforms

Why Influencer Marketing and Influencer Management is Essential in 2023

Influencer marketing and management is something that needs to be done effectively and successfully as it can have a huge impact on your influencer marketing efforts. Influencer relationship management is something that can be overlooked and seen as unimportant as people often assume marketing is all about numbers.

Influencer marketing management is something that is essential especially as influencers are people you recruit to get a job done. Therefore, the work that they do reflects heavily on your brand as there is now a link between the influencer and the brand. If influencers are poorly managed, this can have a negative impact on the relationship between the influencer and brand. This can also result in an ineffective influencer marketing campaign as the influencer will no longer be as invested in the campaign resulting in them performing poorly which negatively affects the brands credibility.

Even though influencer management is an important part of marketing, it is important that brands protect themselves. When participating in influencer management, brands must select influencers that enhance their image, rather than damage their image. An influencer marketing agency can help with this with the selection of influencers being a part of influencer marketing services the agency offers, using influencer marketing trends to create some of the best influencer marketing campaigns out there. Influencers must follow a brand’s regulations, producing good content and aligning with the brand.

As well as just one negative, there are many benefits of influencer management and marketing which is why it’s important to have a strong influencer relationship management strategy. Not only will having a strong strategy increase brand awareness and consumer trust, it will also positively impact your sales and revenue. It will also increase your return of investment, meaning it is vital to use the right influencer talent management to ensure your influencers post good content and connect with audiences, gaining high influencer marketing statistics.

Now, how do you get good results? The key to good results is a good influencer management platform that implements all influencer marketing best practices. There are 5 best practices when it comes to social media influencer management. The first best practice is to select the relevant influencers, you want the influencers to embody your brand’s tone of voice and align with the brand’s values, reaching relevant audiences and leading to increased interest. The second step to influencer management is a welcoming outreach strategy and this is achieved through sending personalized messages. Interact with an influencer as a person, not as a brand, create a connection and engage with their social media posts. The next step is to offer fair compensation, influencers produce better content when they are paid, rather than just receiving freebies. The fourth step is providing creative freedom, influencers know what content resonates and engages their audience more, so let them produce authentic content that is native to them and watch the benefits reap in. And finally, the last step is giving influencers adequate time. Influencer relationship building takes time and brands should respect, leaving influencers a good period of time to produce high-quality content which will also be engaging.

In addition to following the 5 vital steps above, it is important agencies use an influencer management platform to ensure they are well organized and up-to-date with the latest content. There are 7 different influencer management platforms an agency can use. The first platform is Influencity, with 60 different functionalities that are currently helping 2000 companies manage end-to-end influencer campaigns. It has a search engine with over 70M results available, influencer analysis including KPIs, demographics and more.

The next is Afluencer, considered the easiest influencer platform to get started with. All you have to do is post a collab and influencers will send in their applications, leaving you to select the right influencers for the campaign.

Next up is Tapfiliate, one of the highest ranking-referral solutions. Influencers can be given their very own referral links and coupon codes, as well as a branded dashboard with access to marketing materials. With Tapfiliate, you can track performance and gain insights, identifying what works well for your brand. Traackr is next, one of the best-known influencer marketing platforms, featuring an influencer database with a variety of filters for brands. Audience analysis, visualisation maps, social listening and campaign tools are also featured on the platform.

Another great platform is TapInfluence, a marketplace of content creators, influencers and over 8 years of program data. This platform offers an influencer database for discovery and outreach analysis, analytics, and a suite of campaign management tools.

Coming up next is Onalytica, an influencer marketing platform that acts as a technology partner to brands and agencies, offering a mix of technology dedicated to analytics, influencer activation and more.

Finally, the last influencer management platform we recommend is Upfluence software. Upfluence software is very easy to use, helping brands discover influencers, described as the google search for influencers.

So with greater credibility for your brand and an increase in sales, it’s time to improve influencer management and find influencers who are right for your brand. Embrace the world of influencer marketing and watch your brand thrive.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blog.

@ Socially Powerful



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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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