How to Grow Your Instagram Account in 2023

Aug 17, 2021

Social Media Marketing News

How to Grow Your Instagram Account in 2023

Instagram is a go-to social media platform for all businesses, from small family-owned businesses to huge corporations. Instagram is a hub for gaining visibility and brand awareness online. 

On Instagram, there are more than 1 billion active users every month, meaning there’s plenty of potential customers for businesses to target. 90% of Instagram users follow at least one business and 84% of users use the platform to discover new brands and products. Instagram has become a resource centre for consumers to research brands and find social proof from influencers and other real customers. 

But how do you grow your Instagram page organically so your business can be found by potential customers? We have pulled together our top tips and tricks on how to grow your Instagram page organically. This includes how to grow your Instagram engagement, how to grow your Instagram followers and how to grow your Instagram page’s brand awareness.

How to Grow your Instagram account

When creating an Instagram presence, it is important to stay authentic to your brand. Consumers demand authenticity from businesses nowadays, and the first authentic step in growing your Instagram account is to do so organically. This means not buying likes, followers or comments. Audiences want to see engagement from real people; this will encourage them to engage organically on their own and further provide your business with social proof. 

Growing your Instagram organically also reflects better on your business. You will have higher engagement rates as your figures aren’t clogged with fake, inactive accounts. 

How to Grow Your Instagram Organically

One of the most efficient ways to grow your Instagram organically is to use relevant but popular hashtags. Hashtagging can put your content directly under the noses of your target audience, sometimes in their native feeds. Hashtagging your photos makes it easy for people to find your photos that are searching for those specific terms.

When using hashtags, you should use the most popular hashtags for your industry and niche hashtags too. Using popular Instagram hashtags will get your brand out to general audiences, whereas niche hashtags will help more specific audiences find you. 

Hashtags can also be used on Instagram Stories. Hashtag Stickers can be found within the Instagram Stickers menu or you can write your own hashtag within a caption. 

Users that follow specific hashtags will see your Stories that contain the hashtags. 

Another helpful tip to organically grow your Instagram is to post at times your target audience is online. This increases the number of Instagram users your content can be seen by. To find the perfect time to post on Instagram, it’s usually a case of trial and error. Keep track of the engagement and interactions you receive on every post and note the time and day posted. You should start to see a correlation between specific times and highest engagement. This is when you should be posting.

How to Grow Your Instagram Following

It’s easy enough to get audiences to view your page and posts, but how do you get them to follow you? 

The most obvious way to increase followers is to post interesting and engaging content consistently. By proving that you can consistently give your audience content that adds value to their social media experience, you are proving you are a good business to follow. 

There are various different post ideas to create, but a good idea is to have rotating content pillars. This way, your audience knows what to expect. You can keep track of your best performing content using a content calendar. 

Another hack for how to grow your Instagram following is to use influencer marketing. Influencer marketing not only increases the reach of your brand, but the likeability and trustworthiness. Consumers trust the reviews of others, and influencers already have audiences ready to trust their reviews and opinions. A positive review from an influencer can increase your Instagram follower count. 

A final hack for growing your Instagram is to actively begin and engage in conversations with your audience. Being active in conversations positions you as an industry leader. Instagram users will want to engage and follow your business for the latest trends, ideas and content relevant to your industry.


How do I make my Instagram grow faster?

There are various steps to take to grow your Instagram. A key trick is to listen to your target audience and post the content they want. You can find this content by looking at your competitor’s comments and likes. Content that performs well is what your audience wants to see. All you have to do is recreate it for your business.

How do I grow my Instagram 2021?

  1. Use relevant hashtags
  2. Post at the best time for your audience
  3. Use influencer marketing
  4. Post valuable content 
  5. Be consistent

Why is my Instagram not growing?

There are a few reasons why your Instagram may now be growing. 

  1. Your content may not add value to your audience
  2. Your content may be too repetitive
  3. You may not be posting consistently

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blog.

@ Socially Powerful



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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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