A Guide to Facebook Demographics

Facebook is the largest social networking platform in the world. It is where people connect with friends and family, and brands connect with customers, boost sales, promote their businesses and break into new markets. With over 2.8 billion monthly active users, Facebook is an important platform to crack for brands. Understanding the Facebook demographics available will help you accurately build your marketing strategy. Below we have touched on some Facebook demographic statistics to provide you a well-rounded understanding of the incredible impact this platform can have. 

Facebook demographics 2022

Facebook demographics: Platform size

Before discussing the demographics for Facebook, it’s important to remember the platform’s power. Facebook is the most-used social networking platform in the world, beating YouTube, Instagram, TikTok and WhatsApp in the running. As of July 2021, Facebook has over 2.8 billion global active users—to this day, this number continues to grow. Facebook is a popular place for brands to connect with their audiences due to the sheer amount of Facebook demographics available on the platform.

Facebook demographics: Platform use

Before jumping into Facebook user demographics, let’s talk business. There are over 200 million businesses active on the platform, showing its efficacy as a marketing and sales platform. Businesses use it for advertising, promoting their products or services, engaging with their customers, and more.

Facebook demographics: Fake accounts

As with any social platform, Facebook faces the problem of fake and duplicate accounts. Approximately 5% of Facebook’s global monthly active users are fake accounts—in 2020, it disabled more than 2.8 billion fake profiles. In addition, a further 11% are duplicate accounts; that rounds up to around 275 million profiles. This means that while platform usage remains high, not all accounts are active to view content.

Facebook demographics: Age

Facebook’s age demographics are slightly different to other social platforms. On Facebook, brands have the ability to reach upward of 109 million teens (which is significantly higher than Snapchat’s 71 million). However, this reach may be shrinking as younger generations begin to favour other social platforms for entertainment. Facebook’s advertising tools show that marketers have access to about 10 million fewer teens compared to previous years. 

Facebook demographics: Marketing opportunities 

When activating advertising on Facebook, brands have the opportunity to reach 32% of the population aged 13 and older. 24% of Facebook’s advertising audience is in the 18-24 range, and 10.4% are in the 45-54 range. However, currently users 55 and older (Gen X and Baby Boomers) make up over 10% of Facebook’s advertising audience. When it comes to Facebook age demographics, this trend will likely increase as the middle-aged population ages into the senior sector.

Facebook demographics: Generational use

While the percentage of accounts used by younger demographics is higher on Facebook, the platform is still most used by those who are older. Considering the Facebook demographic statistics available, it seems there is content for everyone. However, evidence also shows that 46% of those who are 65 and older use Facebook. Compare that with 38% on YouTube, 15% on Pinterest, and 11% on LinkedIn—Facebook needs to be in your marketing arsenal if you want to target older audiences. 

Facebook demographics: Location

As of January 2021, most Facebook users were from India (349 million users), followed by the US (194 million users) with the UK trailing behind with 39.9 million users. Around 42% of Facebook’s monthly active users are within the Asia-Pacific region. On a day-to-day basis, APAC is home to 39% of Facebook’s active users. 

Facebook demographics: Gender

A study of global Facebook users shows that 56% of Facebook users over the age of 13 are male. Male users between the ages of 25 and 34 years old are the biggest demographic on the platform overall, while 43.5% are female. 

Facebook demographics: Consumption

Over 1.9 billion people use Facebook daily. Users share over 100 billion messages per day on Facebook and the number of Stories shared on the platform is over 1 billion.

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