The Beauty YouTubers You Should Be Following Now

Oct 01, 2021

Influencer News

The Beauty YouTubers You Should Be Following Now

YouTube and the beauty community go together hand-in-hand. For a long time, YouTube was the go-to platform for beauty fans to find all their beauty needs. Whether you wanted to pass time watching a beauty YouTuber or to find out how to create the perfect smokey eye and red lip combo, YouTube would have you covered. 

While the beauty community and beauty gurus have expanded into other platforms, YouTube still remains the main platform for beauty content. Some of the most popular beauty YouTubers have been able to create collaborations with some of the most popular beauty brands in the business, and others have even created their own makeup brands. 

Famous beauty YouTubers have become celebrities in their own right, with many even attending coveted events such as the Met Gala. Working with some of the best beauty YouTubers can give brands an exceptional amount of exposure to die-hard and engaged audiences. 

So, without further ado, here are the biggest beauty YouTubers you should be subscribed to. 

The top beauty YouTubers

1. Nikkie de Jager

Best known by her channel name NikkieTutorials, Nikkie is one of the most famous beauty YouTubers in the world. Starting her YouTube channel in 2008, Nikkie’s channel grew tremendously thanks to her 2015 video titled “The Power of Makeup” which encouraged people to feel comfortable in their own skin. 

Nikkie’s channel currently stands at a whopping 13.8 million subscribers. She regularly collaborates with well-known and loved celebrities including Kim Kardashian and Megan Thee Stallion. Nikkie is currently going from strength to strength, having just launched her own makeup brand and attending the Met Gala in New York. 

2. Nyma Tang

Nyma Tang is one of the top beauty YouTubers on the scene. Nyma grew in popularity from her beauty videos that called out brands for not providing enough foundation and concealer colours for people of colour. Her series “The Darkest Shade” tests out  the darkest complexion shades to highlight inclusive ranges and help her audience find the right shade matches. 

Nyma’s videos have caused big changes in the beauty industry, with some brands even consulting with her on how to create inclusive ranges. She was recently appointed the position of Beauty Inclusivity Consultant by CVS—a brand Nyma has partnered with since 2018, following the success of her series. Nyma has also created product collaborations with MAC Cosmetics and Dose of Colors, which sold out incredibly fast. 

3. Victoria Magrath

Better known as InTheFrow, Victoria is well known for her luxury beauty and fashion videos. Victoria began her beauty career with her blog and grew in popularity fast when she transitioned onto YouTube. This beauty YouTuber is an ambassador for many luxury beauty brands including Armani, Dior and Dyson to name a few. 

Victoria uses her YouTube channel to share her favourite high-end beauty products, “GRWMs”, makeup must-haves and tutorials. 

4. Hannah Mussette

If you’re looking for skincare and haircare advice, Hannah is one of the best beauty YouTubers to watch. Hannah’s content encourages viewers to embrace natural beauty by informing them on the best way to care for super curly hair and providing hairstyle inspiration to enhance and protect the curls. 

Hannah also shares her skincare and beauty routines in fun, relatable and easy-to-watch videos. She supports independent Black-owned businesses and has collaborated with luxury and high-street beauty brands. 

5. Hyram Yarbro

Hyram became one of the most subscribed beauty YouTubers throughout 2020 and 2021 thanks to the pandemic-inspired skincare craze. His videos are based on simple skincare tips and tricks, dos and don’t and the best beauty brands for your skin (and buck). 

Hyram’s videos make skincare and beauty simple. He breaks down celebrities skincare routines and informs his viewers about which ingredients they should watch out for. This beauty YouTuber’s success has allowed him to create his own skincare brand to share with his fans. 

6. Wayne Goss

Wayne Goss is one of the most popular beauty YouTubers in the industry. He started his channel in 2008 with videos about makeup tips and tricks. His content has remained consistent over the years, although his content now focuses on anti-aging makeup hacks.

Wayne’s content is easy to understand and follow. His reviews are unbiased and he informs viewers of the best makeup for different occasions and skin types. He has created his own beauty line of makeup and tools that is well-loved by the beauty community. 


Who is the most popular beauty Youtuber?

The most popular beauty YouTuber is NikkieTutorials. She has built her success with honest makeup advice and fun tutorials, while managing to avoid controversy. She is well-loved by many brands and the beauty community. 

Who is the biggest beauty influencer?

The most subscribed beauty YouTuber on the platform is Mexican beauty YouTuber Yuya with 24.9 million subscribers.

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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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