A Month in Beauty: November 2022

Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. 

So, who’s been busy in the beauty world this month? 

Trend spotlight

I’m cold” makeup

Winter is well and truly here, and with it comes an influx of wintery makeup looks. Taking centre stage on TikTok is a flushed-cheeks, glossy eye look that emanates the face’s natural glow from being cold. 

@gabxxrielle ‘im cold’ makeup trend is so cute! ❄️⛄️ had to give it a try &lt3 #imcoldmakeup ♬ original sound – ci

@ysumaya I’m not built for the winter but at least my makeup looks cute ❄️ my take on the “I’m cold” makeup trend that I LOVE ? ib: @zoekimkenealy #wintermakeuplook #makeuptutorial #imcoldmakeup ♬ original sound – ci

Things I wish I knew in my 20’s

Millennial beauty creators have begun sharing the skincare and makeup tips they wish they knew at an earlier age. The creators go through their skincare or makeup routine as they share the secrets they learned as they grew up. The trend has since expanded to include general life and relationship advice. 

@bambidoesbeauty Things I Wish I Knew In My 20s: Skincare Edition ??‍♀️ #skintok #skincarehacks #skincarehack #skincaretips #skincaretiktok #affordableskincare #budgetskincare #skincare101 #skincycling #byoma #larocheposay #lrp #effaclar #spotcream #hormonalacne #makeupremoval #glossier #hyaluronicacid #hyaluronicacidserum #drunkelephant #beginnerskincare #skincareforbeginners #thingsiwishiknew #thingsiwishiknewsooner #makeupremovalfun #makeupwipes ♬ original sound – Bambi Does Beauty

@_withsarah Things I wish I knew in my 20s: makeup edition ?? so many questions about products in my last few videos so wanted to do a full tutorial and share my makeup tips along the way! #thingsiwishiknew #thingsiwishiknewbefore30 #thingsiwishiknewsooner #thingsiwishiknewbefore #bigsisteradvice #bigsis #bigsistips #makeuptips #makeupfavs #makeuptok #makeuphacks #adviceforgirls #makeupadvice ♬ original sound – Sarah Lapierre

Creator spotlight

Jawaria Khalid

Jawaria is a Canadian-based beauty and lifestyle creator with over 885K followers and 36.5M likes on TikTok. She grew to TikTok-stardom through posting GRWM-style videos for her various wedding events, and sharing beauty tips and tricks for hiding dark circles and how to create the perfect no-makeup-makeup look.

@jawarshere YOU THOUGHT I WAS DONE?? Just like that?? Wedding may have ended but the wedding DAWATS HAVE JUST STARTED AND THE LOOKS ARE ABOUT TO HITTTTTT #postweddingbridalmakeup #newlywedmakeup #weddingdawat ♬ original sound – Jawaria

@jawarshere That “SHAADI KA GHAR” feeling ? you need to experience it atleast once #bridalshowergrwm #bridalshoweroutfits #bridalshowerdress #3daysuntilmywedding ♬ original sound – Jawaria

Content spotlight

L’Oreal Professional: #CertifiedUnbreakable

To promote its new Metal Detox Oil, L’Oreal Professional used influencers across Europe to take viewers through a hair routine using the product. Creators also discussed the functionality of the product and how it creates healthy hair. The hashtag has over 58M views, with UGC from general users and influencers who were just gifted the product. 

@mamastillgotit_ #ad @L’Oréal Professionnel Paris brand new Metal Detox Oil is a game changer in my hair routine – love how lightweight it feels in my hair and instantly smooths. It’s got a clever ingredient called Glicoamine that prevents breakage and frizzy hair, it’s awesome! #lorealpro #metaldetox #metaldetoxoil #CertifiedUnbreakable ♬ original sound – Louise Boyce

@amberrosegill #AD @L’Oréal Professionnel Paris NEW Metal Detox Oil is now an amazing part of my haircare routine! I LOVE the scent and prevents hair breakage – what more could you want?! #metaldetoxoil #lorealpro #certifiedunbreakable ♬ original sound – Amber Rose

Glossier: Winter Bundles

To promote its new limited edition holiday kits, Glossier used influencers to show the kits used on the road and during activities. Some influencers went on a road trip, others skiing, and others showed how the kits could be used from day-to-night. While no specific hashtag was used for the kits, all Glossier creator activity is tracked under #GlossierPartner. 

@hannahleeduggan feels good to be back on the road ?? here’s a little van life morning with @glossier’s new limited edition Cross Country Kit! ❄ #glossierpartner ♬ I’M FEELING LUCKY – Ellen Once Again

@a.j.cutler A lil pre-ski ritual with the @Glossier limited edition kits: the Eye Stars kit and Cross Country kit #glossier #glossierpartner #skitok #skier #skiing #skiingtiktok #ski #skiingcheck ♬ LITTLE MO’ BETTA – David Davis

The Body Shop: #WishesOfWonder

Christmas has come early at The Body Shop with the #WishesOfWonder campaign to promote its new Christmas range. Using beauty and lifestyle creators on TikTok, viewers were taken through the range, offered a gift code, and were informed about the charity sales from the range would be supporting. 

@robinrosmalen Little spoiler alert! the luxury advent calendar from @thebodyshopnl ?❤️???#thebodyshop #ad #WishesofWonder #BeautyAdventCalendar #AdventCalendar #fyp ♬ Holly Jolly Christmas – Michael Bublé

@sianlord Ad. Want beautiful, handcrafted, ethical gifts this christmas? Then there’s something for you at the @thebodyshopuk Shop the festive range in store now & if you’re shopping online don’t forget to use my code SIANL20 for 20% off ?#wishesofwonder ♬ Aesthetic – Tollan Kim

NYX Cosmetics: Wonderstick 

NYX Cosmetics used beauty creators on TikTok to promote its re-released and re-formulated Wondersticks. Creators showed the multi-purpose use of the sticks, and how a full face look could be created using them. 

@urgalsal_ #ad call me an artist cause sculpting has never been easier with @nyxcosmetics_uk new Wonderstick contour duo #Wonderstick #veganmakeup ♬ original sound – urgalsal_

@dolli.glam #AD @nyxcosmetics Wondersticks are back ! And they’re bigger & better and so easy to apply ? #Wonderstick available at @asos ♬ original sound – dolli.glam

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