YouTube has been a go-to social media platform for viewers and creators for the past decade. The simplicity of the platform makes it easy for YouTube influencers to share their content with audiences, which results in a wide range of content for audiences to choose from. There are countless types of YouTube channels and videos available, so viewers can easily pick from beauty tutorials, product unboxings, gaming reviews or golf critiques.
The variety of content makes YouTube an ideal place for influencer marketing. The influencers we know and love today likely had humble beginnings on the video platform. Since then we’ve seen brands make YouTube influencer marketing and YouTube content a priority when reaching new audiences.
1. YouTube has over 2 billion monthly active users
YouTube boasts 2 billion monthly active users, which is nearly a quarter of the world’s population. This means it’s incredibly likely YouTube has a pretty diverse user base and your brand can connect to your target audience easily.
2. YouTube is the second most popular website in the world
YouTube generates the second most traffic of all websites in the world, beaten only by Google (which also owns YouTube). This means that audiences are frequently referencing YouTube for everything from entertainment to educational videos.
3. YouTube is the second largest search engine in the world
Alongside being the second most popular website in the world, YouTube is also the second largest search engine in the world, once again behind Google. This confirms to users how important YouTube SEO is. For your information to be seen by others, it needs to be keyworded relevantly.
4. Over 1 billion hours of YouTube are consumed everyday
YouTube has one of the largest user bases on the internet and they are also very engaged users. By creating entertaining or informative content, YouTube creators can tap into this engaged audience and boost their YouTube channel stats.
5. YouTube is available in over 100 countries and 80 languages
YouTube is accessible to over 100 countries and in 80 languages. This means there is content available on YouTube or the chance to create content on YouTube, no matter what your YouTube demographics are. The sheer number of languages available assists brands in creating an international marketing strategy.
6. Nearly 70% of baby boomers watch YouTube videos for entertainment
Nearly two thirds of baby boomers use YouTube as an entertainment platform. This means that developing a YouTube marketing strategy can help you target a previously hard-to-target demographic online.
7. A third of baby boomers use YouTube to learn about a product or service
While the majority of YouTube content is geared towards younger generations and entertainment, a significant YouTuber demographic is baby boomers using the platform for educational purposes.
If baby boomers are your target demographic, you should ensure you are catering to this demand by providing reviews and tutorial videos on YouTube.
8. More than 70% of YouTube content is viewed on mobile devices
When creating YouTube content, you should ensure that it is mobile friendly as this is the type of device most content is streamed on. This means including easy-to-read text in videos so users on small screens can still have the full experience of your video.
9. YouTube can reach more 18-34 year olds than any TV network
Social media is quickly becoming more effective at targeting younger audiences than traditional TV advertising methods, and this included YouTube. YouTube is a key location to target older Gen Z members and Millennials.
10. There are over 37 million YouTube channels
There are nearly 40 million YouTube channels on the video platform—a pretty impressive YouTube channel stat. From those 37 million, over 230K have more than 100K subscribers, 22K have more than 1 million subscribers and 700 channels have more than 10 million subscribers.
11. The most subscribed YouTube channel has over 187 million subscribers
T-Series, a record label and film production company from India, has the most subscribers on the platform with over 187 million subscribers. The position of most subscribed YouTube channel was held by PewDiePie for years, but he is now in third place with 110 million subscribers, only beaten by T-Series and Cocomelon – Nursery Rhymes.
12. The highest earning YouTube channel is Ryan’s World
Ryan Naji of YouTube channel Ryan’s World is the highest paid YouTuber in the world. The question of “How much do YouTubers make?” is frequently asked, and Ryan earned around £22 million from his YouTube channel alone in 2020. If you include branded toys and clothing, his earnings increase to £200 millions.
13. Viewers aged 18+ spend more than 41 minutes on YouTube daily
On average, YouTube users aged 18+ spend 41.9 minutes on the platform everyday. This includes consumption across all devices: mobile, desktop, laptop and connected TV. This adds up to an average of 4.9 hours per week and 255 hours per year.
14. Over 100 billion hours of gaming content was viewed in 2020
Gaming became incredibly popular over 2020, and this is shown through the sheer number of hours spent watching gaming content. The most watched game was Minecraft with 201 billion views, followed by Roblox at 75 billion views.
15. The number of daily YouTube livestreams increased 45% in the first 6 months of 2020
Livestreaming saw an increase in use across all platforms. As internet users were stuck inside from various lockdown restrictions, livestreaming provided them with the connection they had missed.