Social Trends

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A new month means new platform updates. What are the key social media updates you need to be aware of? Instagram Updates Instagram algorithm will prioritise original content Instagram […]

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Instagram adds likes to Stories, TikTok reveals new Brand Safety Center, HSBC enters gaming, get “slugging” with Vaseline, Playstation plants trees, and Primark collabs with Greggs?! What is this? Each week, […]

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The growth of live commerce over the past two years has been exponential. We have seen huge brands including Levi’s, Samsung, Sephora, Charlotte Tilbury and Very UK implement live commerce in one way or another, hosting shoppable events at key stages throughout the […]

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“New year, new me.” We’ve probably all uttered those four words at one point. January isn’t only a new year, but a time where people all over the world attempt new resolutions to become completely new people, with new […]

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By 2025, Generation Z will make up 20% of global luxury spenders. When paired together with Millennials, these generations will account for 180% of growth in luxury markets between 2019 and 2025. In addition, over 85% of luxury purchases in 2020 were influenced by dig […]

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Instagram adds Reels replies, TikTok tests desktop streaming, Nike continues its digital transformation, ASA cracks down on crypto, and Peloton resurrects a character! What is this? Each week, Socially Powerful […]

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Both 2020 and 2021 have been unusual years. Having spent the last two years in and out of stay-at-home orders, we have begun navigating our way out of working and socializing from home, and are walking into an exciting new normal... a new normal that is looking increa […]

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TikTok launches a new monetization programme, Instagram announces chronological feed and time to take a break, Discord lets creators monetize servers, Twitter tests TikTok copycat feature, and Epic Games creates a Matrix experience.  What is this? […]