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Oct 04, 2022
Social Trends
A Month in Beauty: September 2022
Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry.
So, who’s been busy in the beauty world this month?
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Oct 04, 2022
Social Trends
Social Media Updates: September 2022
A new month means new platform updates. What are the key social media updates you need to be aware of?
TikTok Updates
TikTok increases caption character count
TikTok has increased the […]
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Influencer Marketing vs. Digital Marketing
We are officially in the digital age. Everyone and everything is attached to a screen and, for marketers, advertising through that screen is fast becoming the only way to grab consumer attention.
While the concept of digital […]
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Purpose Driven Campaigns
We think it’s safe to say that the definition of social media is now far removed from what it once was. The ‘social’ element has been erased and left the ‘media’ part freestanding. Platforms are now used as a promotional tool for brands to implement into the […]
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Sep 05, 2022
Influencer News
Friday Night TikTok Takeaway
A little under two decades ago, restaurant-quality meal deliveries were pretty much limited to foods like pizza and chinese takeaway. Today, we seem to have more food options than time in the day to eat them all and that is why the food delivery global market sits at […]
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Aug 01, 2022
Social Trends
The Age of Avatars: How Avatars are Taking Over Social Media
If you are a frequent user of social media, you will be aware of the emergence of digital avatars through the likes of Snapchat, Facebook and Instagram. In fact, even if you are not an avid social media user, but have any Apple products, you will have stumbled upon th […]
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Aug 01, 2022
Social Trends
How brands and social media platforms are approaching mental health and wellness
The impact social media has on users’ mental wellbeing has been a heavily discussed topic for the past few years. With the time users are spending on social media increasing, the need for support from social platforms and brands has also increased. But are users rec […]
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Jul 14, 2022
Social Trends
The Impossible Task of Trend Predicting on TikTok
TikTok has become a hub of content and culture. With its addictive algorithm and seemingly endless stream of fresh content, TikTok has continued to hold its reign over social media users as the most popular platform.
There’ […]
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