Social Trends

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British cosmetics brand Lush has recently announced it will be shutting down its four main social media accounts: Facebook, Instagram, TikTok and Snapchat. The marketing decision titled The Global Anti-Social Media Policy […]

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Black Friday is arguably the biggest shopping event of the year, closely followed by Cyber Monday. Although initially created as an offline, in-store sales event (featuring thousands queuing outside stores in hopes of a steal), it has since transitioned to include onl […]

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Audio experiences are huge parts of consumers’ lives. Consider the rise in popularity of podcasts—in the past decade, we have seen a steady increase in regular podcast listeners; 56% of consumers under the age of 35 listen to podcasts at least once a month. Combin […]

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As the “new normal” becomes simply “normal”, the retail industry has readjusted to post-pandemic consumer habits. So, what does normal look like?  New research shows that consumers aren’t necessarily prioritising ei […]

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Technology is developing at an incredible rate. With social media platforms offering in-app shopping, Facebook and Snapchat’s AR glasses, AR in retail stores and live shopping platforms, the Metaverse is creeping closer and closer with each incremental innovation. W […]

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In the past, the word ‘plus size’ wasn’t always synonymous with the fashion industry.  But gone are those days. In recent years, prominent social media figures and adorned celeb […]

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The internet is home to many wonderful things: instant messaging, on-demand streaming, online communities and endless cat videos. The internet brought us social media and a new method of instant communication where users can connect with friends, family and others wit […]

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Over the past year and a half, watching personable streamers host live streams has become a go-to passtime for many consumers. With a 99% year-on-year growth, live streaming as a form of entertainment is thriving. Not only has it given consumers the human connection t […]