Social Trends

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Influencer marketing trends play an active role in shaping the landscape of social media, but for a trend to occur, an influx of a certain influencer activity is needed. This changes year on year and, in turn, affects the way brands carry out their influencer marketin […]

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Hashtags adorn content across all socials and play a vital role in sending it out to a wider audience with the intention of increasing engagement, recruiting new followers, expanding online presence and a whole host of other goals.  […]

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The top YouTube categories can be leveraged by marketers to drive successful marketing campaigns. Ever considered launching your next big campaign on YouTube? (check out our […]

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There’s a new platform on the scene, and users have gone mad for it. Setting a new record of the most users joined in just over four days (over 100 million), it’s safe to say Threads, an Instagram app, has caused a big stir in the social world. But what is Threads […]

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It’s Gen Z’s world and we’re just living in it.  At first glance, this statement may appear a tad dramatic, but the closer we look at the state of the social media marketing landscape, the more we realise that it might […]

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Every month we roundup the social media highlights we’ve seen in the fashion world. From weird and wonderful collaborations, new AR tools, and clever creatives—keep reading to find out who’s been busy!  June Fashion Spotlight: New Tech […]

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. So what's the month in beauty had in store for June? A Month in beauty: Trend spotlight […]

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Influencer-founded brands have been around for well over a decade. From WeWoreWhat and Ipsy launched in the early 2010s, to the real kick-off of influencer beauty brands with Kylie Cosmetics, and Jeffree Star Cosmetics in the mid 2010s, and finally through to the late […]