Social Trends

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We are officially in the digital age. Everyone and everything is attached to a screen and, for marketers, advertising through that screen is fast becoming the only way to grab consumer attention.  While the concept of digital […]

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We think it’s safe to say that the definition of social media is now far removed from what it once was. The ‘social’ element has been erased and left the ‘media’ part freestanding. Platforms are now used as a promotional tool for brands to implement into the […]

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A little under two decades ago, restaurant-quality meal deliveries were pretty much limited to foods like pizza and chinese takeaway. Today, we seem to have more food options than time in the day to eat them all and that is why the food delivery global market sits at […]

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If you are a frequent user of social media, you will be aware of the emergence of digital avatars through the likes of Snapchat, Facebook and Instagram. In fact, even if you are not an avid social media user, but have any Apple products, you will have stumbled upon th […]

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The impact social media has on users’ mental wellbeing has been a heavily discussed topic for the past few years. With the time users are spending on social media increasing, the need for support from social platforms and brands has also increased. But are users rec […]

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TikTok has become a hub of content and culture. With its addictive algorithm and seemingly endless stream of fresh content, TikTok has continued to hold its reign over social media users as the most popular platform. There’ […]

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As TikTok has been introducing various advertising tools and features, you may have seen “TikTok Pixel” floating about. And no, despite how it sounds, it’s not related to the amount of pixels within a TikTok.  The TikT […]

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TikTok first boomed in popularity in Spring 2020. People suddenly had seemingly endless amounts of free time on their hands and had an innate need to be entertained. TikTok began to slowly fill the content hole many didn’t know they had. […]