Social Trends

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From ripped skinny jeans to flower crowns, millennials on social media were thrown out into the cringe bin many years ago.  Despite being wholly shunned by the internet for their moustache finger tattoos and the infamous “m […]

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Leading the way as TikTok’s most searched-for and sold products of 2023 is fragrances. As the internet’s most tuned-in generation when it comes to online purchases, Gen Z are catapulting the fragrance fame to new heights o […]

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2023 has been chock-a-block with all kinds of weird and wonderful brand collaborations.  From Snoop Dogg releasing his own ice-cream line with Hello.co, to Kim Kardashian pairing up with beauty giant Fendi, we have truly seen […]

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Ecommerce in 2023 has us all seeing double. And, no, your eyes aren’t deceiving you.  As of this year, we’ve reached the depths of dupe culture […]

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Avid users of social media are often criticised for sharing so much of their lives online, but with the flourishing of face-altering beauty filters, can we be sure we really know the face behind the account? What began on Snap […]

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It can be daunting figuring out which social media post ideas will land you in people's good books. In today's business world, social media is a digital battleground where engaging posts are your secret weapon. With billions of daily users, it's prime territory to […]

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When we think of Pinterest, we think millennial tablescapes, nursery room interior ideas and wedding inspo boards. But the platform has come a long way since then.  We tend to exclude Gen Z when thinking about which audiences […]

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In 2023, virality is on everyone’s wish lists. Specifically, going viral on TikTok. Young, aspiring doctors and lawyers have become aspiring YouTu […]