Social Trends

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The top YouTube categories can be leveraged by marketers to drive successful marketing campaigns. Ever considered launching your next big campaign on YouTube? (check out our […]

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There’s a new platform on the scene, and users have gone mad for it. Setting a new record of the most users joined in just over four days (over 100 million), it’s safe to say Threads, an Instagram app, has caused a big stir in the social world. But what is Threads […]

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It’s Gen Z’s world and we’re just living in it.  At first glance, this statement may appear a tad dramatic, but the closer we look at the state of the social media marketing landscape, the more we realise that it might […]

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Influencer-founded brands have been around for well over a decade. From WeWoreWhat and Ipsy launched in the early 2010s, to the real kick-off of influencer beauty brands with Kylie Cosmetics, and Jeffree Star Cosmetics in the mid 2010s, and finally through to the late […]

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Pride month is fast approaching. There are multiple ways brands can get involved and display their allyship during the month of June.  Being an ally of the LGBTQ+ community is not only a decent thing to do, but also opens you […]

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Metaverse Fashion Week is back for its second annual showcase! Taking place March 28th to 31st, Decentraland will welcome back brands from its initial show, as well as a bunch of new participants.  […]

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Nostalgia is one of the most powerful feelings a person can have. The psychological draw to a time long-gone is something brands haven’t shied away from utilising. Nostalgia marketing is used to associate a customer’s positive emotion towards the past with a product/brand. Marketers will use ref […]

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To most, it can feel like social media influencers are taking over the world. To others, like us, they are welcomed and their opinion is highly valued. When it comes to food and drink content, influencers are highly so […]