Social Trends

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Trends.  For marketers, the word is used so often it often shows up in our dreams.  It is hailed as the key to solving any issue that arises. Not enough engagement? Stay on trend. Bl […]

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Summer is almost here and with it comes a wave of new Summer fashion trends for 2024. Nothing gets you through the long, grey days in the office like the memories of Summer. Blue skies, w […]

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Whether you go for the killer music, celebrity spotting, or overpriced food, everyone loves a festival. Possibly the only thing people love more are festival fashion trends.  Over the years, festivals have become increasingly […]

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Of all the generations causing a stir on the internet, Gen Alpha wasn’t on our bingo card. Now known as the ‘Drunk Elephant generation’, these Tweens are breathing a whole new life into high-end skincare consumption, putting older generations to shame for their […]

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By shifting the current model of influencer technology behind paywalls into a perpetually free product, Socially Powerful’s Aria poses an implicit challenge to the status quo. […]

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In a move not heard around the world, Universal Music Group (UMG) is removing its millions strong catalogue from TikTok.  The powerful music company announced on the 31st of January that they would not be renewing their deal […]

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Nothing says Spring like a full wardrobe of the hottest new trends. Still hot on the heels of fashion week, our For You Pages have been absolutely blooming with all the best spring fashion trends for 2024. From teeny tiny shorts to big, bold coats, this Spring truly has something for ever […]

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“Booktok recommendations 2024” is one of the most entered search terms this month, and it's easy to see why.  #booktok has officially taken over the internet.  […]