Social Trends

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2023 has been chock-a-block with all kinds of weird and wonderful brand collaborations.  From Snoop Dogg releasing his own ice-cream line with Hello.co, to Kim Kardashian pairing up with beauty giant Fendi, we have truly seen […]

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Ecommerce in 2023 has us all seeing double. And, no, your eyes aren’t deceiving you.  As of this year, we’ve reached the depths of dupe culture […]

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Avid users of social media are often criticised for sharing so much of their lives online, but with the flourishing of face-altering beauty filters, can we be sure we really know the face behind the account? What began on Snap […]

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It can be daunting figuring out which social media post ideas will land you in people's good books. In today's business world, social media is a digital battleground where engaging posts are your secret weapon. With billions of daily users, it's prime territory to […]

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When we think of Pinterest, we think millennial tablescapes, nursery room interior ideas and wedding inspo boards. But the platform has come a long way since then.  We tend to exclude Gen Z when thinking about which audiences […]

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In 2023, virality is on everyone’s wish lists. Specifically, going viral on TikTok. Young, aspiring doctors and lawyers have become aspiring YouTu […]

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Brands are embracing TikTok challenges for the purpose of Gen Z content marketing and capitalising on the platform's popularity among younger users. Yet TikTok's unique culture and content r […]

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Is short-form video dead? Not quite.  It is, however, quickly being tailgated for the no.1 spot by the surge in new social media messaging tools of […]