Social Trends

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In light of “Turn Beauty Inside Out Day” 2024, it is the perfect time to reflect on what the day truly means to consumers and brands alike.  Is […]

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It’s easy to forget just how ‘new’ wellness culture really is, particularly for younger generations who spend a lot of their spare time on social media. For these people, the concept o […]

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Festival season is here, and that means it's time to pull out your craziest, most whimsical festival beauty trends. For the top […]

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Once upon a time, celebrity involvement in the beauty industry began and ended with the assignment of their face to a fragrance ad campaign or two. Fast forward several years and celebrities are now becoming the face of their […]

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For many, social commerce platforms such as TikTok shop don’t exactly scream luxury, high quality commerce.  Yet, that is precisely what social commerce is hoping to rebrand itself as. New updates to TikTok Shop see it intr […]

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Coachella's downfall. How did we get here? Ask anyone under the age of thirty-five in 2016 what’s the one event they would give anything to attend and the answer would be Coachella.  […]

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Trends.  For marketers, the word is used so often it often shows up in our dreams.  It is hailed as the key to solving any issue that arises. Not enough engagement? Stay on trend. Bl […]

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Summer is almost here and with it comes a wave of new Summer fashion trends for 2024. Nothing gets you through the long, grey days in the office like the memories of Summer. Blue skies, w […]