Social Trends

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Whether you go for the killer music, celebrity spotting, or overpriced food, everyone loves a festival. Possibly the only thing people love more are festival fashion trends.  Over the years, festivals have become increasingly […]

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Of all the generations causing a stir on the internet, Gen Alpha wasn’t on our bingo card. Now known as the ‘Drunk Elephant generation’, these Tweens are breathing a whole new life into high-end skincare consumption, putting older generations to shame for their […]

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By shifting the current model of influencer technology behind paywalls into a perpetually free product, Socially Powerful’s Aria poses an implicit challenge to the status quo. […]

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In a move not heard around the world, Universal Music Group (UMG) is removing its millions strong catalogue from TikTok.  The powerful music company announced on the 31st of January that they would not be renewing their deal […]

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Nothing says Spring like a full wardrobe of the hottest new trends. Still hot on the heels of fashion week, our For You Pages have been absolutely blooming with all the best spring fashion trends for 2024. From teeny tiny shorts to big, bold coats, this Spring truly has something for ever […]

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“Booktok recommendations 2024” is one of the most entered search terms this month, and it's easy to see why.  #booktok has officially taken over the internet.  […]

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From ripped skinny jeans to flower crowns, millennials on social media were thrown out into the cringe bin many years ago.  Despite being wholly shunned by the internet for their moustache finger tattoos and the infamous “m […]

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Leading the way as TikTok’s most searched-for and sold products of 2023 is fragrances. As the internet’s most tuned-in generation when it comes to online purchases, Gen Z are catapulting the fragrance fame to new heights o […]