Social Trends

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We are in the era of microtrends on TikTok.  With viral aesthetic trends blowing up and falling out of fashion just as quickly, brands and creators […]

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An influencer is a person who can sway potential buyers' decisions through promoting or endorsing items on social media. They play a central role in brand promotions now more than ever before, due to more brands becoming more social first. However, it's essential to u […]

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We are genetically wired for interaction. Pre-internet, interactions happened in-person, but with the digitisation of the world, the majority of us have grown accustomed to them happening online. The new kid on the block, Thre […]

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TikTok Shop has taken over many of our FYPs. With creators of all sizes (starting with a minimum 1K followers) sharing their favourite TikTok Shop products, and many earning a pretty penny from commissions, we want to share how creators can earn on TikTok Shop, and wh […]

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What do the current reigning social media platforms all have in common? They offer their users the opportunity to tap into video content creation and, therefore, the latest online trends. Think TikTok, Reels and Shorts; the ra […]

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Meta’s latest creation has entered the chat.  Touted as the ‘Twitter Killer’, Threads has amassed an impressive 114 million sign ups since its launch on the 5th July. Among the masses are hoards of creators looking to T […]

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Influencer marketing trends play an active role in shaping the landscape of social media, but for a trend to occur, an influx of a certain influencer activity is needed. This changes year on year and, in turn, affects the way brands carry out their influencer marketin […]

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Hashtags adorn content across all socials and play a vital role in sending it out to a wider audience with the intention of increasing engagement, recruiting new followers, expanding online presence and a whole host of other goals.  […]