Social Trends

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February is finally here, which means the most romantic, loved-up, hotly anticipated holiday is here. Galentine’s Day.  Celebrated on the 13th of February, […]

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Beauty shopping used to be a 4D experience.  A beautiful, sensory affair of swatching, spritzing, and testing before committing to a purchase. Yet, that experience is rapidly heading out […]

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The pairing of food and beauty is a match made in marketing heaven, with strategic food marketing its matchmaker. Food is a universal language, connecting people through culture, memory, and sensory indulgence. By integrating […]

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“Booktok recommendations 2024” is one of the most entered search terms this month, and it's not hard to see why.  #booktok has officially taken […]

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See how creators from historically-marginalised communities are finally coming to the fore to kickstart some of pop culture’s most notable trends? Very mindful. Very demure. The ‘very […]

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TikTok has seen the emergence and sustained popularity of the ‘-cores’. Essentially just trending aesthetics with the word ‘core’ added to the end to give it that Gen Z flair. Though there is truly nothing more ageing than watching everything your generation p […]

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Men’s fashion is no longer jeans and a white tee. It’s so much more expressive, with options like never before. Whether you’re tall, slim, plus-size, skinny, it doesn’t matter, because trends can be adapted accordingly. M […]

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In 2023, the first Vogue Business Beauty Index was released, much to the delight of consumers and marketers alike.  The index takes a fine tooth comb to popular beauty brands, rating them on consumer sentiment, digital, ESG a […]