Social Trends

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Social media marketing is one of the most impactful marketing methods available to brands nowadays. While it offers brands the opportunity to reach new audiences, it has to be done well. Working with a social marketing agency can ensure your social media efforts are r […]

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TikTok is typically referred to as a social platform for teens, but this isn’t entirely true. TikTok has evolved from a lipsycing app, to a dance app, to a general entertainment (and often educational) platform. With an addictive algorithm providing endless content, […]

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The beauty community emerged online well over a decade ago. Prevalent particularly on YouTube and Instagram, the beauty community flourished online and gave us beauty YouTubers that have gone on to become household names and create some of our favourite beauty brands. […]

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Until the beginning of this year, your social media feeds were likely full of influencers showing their 20-step morning routine to becoming “That Girl”. That Girl always has time […]

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The growth of live commerce over the past two years has been exponential. We have seen huge brands including Levi’s, Samsung, Sephora, Charlotte Tilbury and Very UK implement live commerce in one way or another, hosting shoppable events at key stages throughout the […]

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“New year, new me.” We’ve probably all uttered those four words at one point. January isn’t only a new year, but a time where people all over the world attempt new resolutions to become completely new people, with new […]

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By 2025, Generation Z will make up 20% of global luxury spenders. When paired together with Millennials, these generations will account for 180% of growth in luxury markets between 2019 and 2025. In addition, over 85% of luxury purchases in 2020 were influenced by dig […]

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Both 2020 and 2021 have been unusual years. Having spent the last two years in and out of stay-at-home orders, we have begun navigating our way out of working and socializing from home, and are walking into an exciting new normal... a new normal that is looking increa […]