PROCUREMENT

The Plus Size Influencers Owning the Fashion World

Sep 30, 2021

Influencer News

The Plus Size Influencers Owning the Fashion World

In the past, the word ‘plus size’ wasn’t always synonymous with the fashion industry. 

But gone are those days.

In recent years, prominent social media figures and adorned celebrities have turned up the pressure for high-street retailers and ecommerce brands to revise their strategies when it comes to plus size fashion. 

Fast forward to the present day and social media influencers are our new spokespeople making waves in industries big and small. More specifically, plus size influencers use their platforms to advocate for change within the fashion industry and highlight the importance of inclusivity. 

Though seeing plus size influencers and models walk famous fashion runways and lead campaigns for world-renowned brands is now becoming the norm, there is still a way to go. Here are the plus size nano, micro and macro influencers getting the job done. 

UK plus size influencers

1. Scott Bayliss

Scott is a Bristol-based actor and plus size male model, with 7.1K Instagram followers. He frequently models for ASOS and has had his own feature in Mob Journal. 

 

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A post shared by Scott Bayliss?? (@scottbayliss_)

2. Abisola Omole

Abisola is an aesthetic-driven fashionista, who mixes fashion content with interior design and skincare on Instagram for her 58.3K followers. Not only this, but she regularly writes plus size fashion features for Harper’s BAZAAR magazine and is the CEO and creative director or Arva; a contemporary lifestyle brand. 

 

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A post shared by Abisola Omole (@abimarvel)

3. Lauren-Nicole Campbell

Lauren-Nicole is one of, if not the, most exciting plus size influencers and models to grace our list. She is living proof that plus size fashion is fun, sexy and knows no bounds. At just 25 years old she has amassed 98K followers on Instagram, regularly partners with Very and River Island and is the contributing curve editor of Cosmopolitan UK.

 

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A post shared by Lauren-Nicole (@laurennicolefk)

4. Jin Baek-Nedd

Jin is a plus size macro influencer and director of The Kurve Korea; advocating for more inclusivity and body positivity within the Korean community. She has 1.1M followers on Instagram and is also a Fashion Nova ambassador. 

 

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A post shared by Jin Baek-Nedd (@jinbaekofficial)

5. Andras Jacobs

Andras is a theatre costume supervisor who shares his styling tips as a plus size male with his 12.6K TikTok followers. He has partnered with UNIQLO and Elizabeth Arden.

@andrasjacobs Let me know what you think #mensfashion #grwm #plussize ♬ Good Vibes – Rerewrpd

6. Brett Morse

Brett is a former Team GB Olympic athlete, turned model, standing tall at 6ft3 and weighing 280lb. Alongside modelling for plus size fashion, he has his own coaching company called Olympeak. 

@brettmorseolytt TV commercial filming ?? #fyp #foryou #foryoupage #viral #model #plussizemodel #plussizeman #curveman #curvemodel ♬ Under The Influence – Chris Brown

7. Poppy Adams

Poppy is a plus size influencer whose mission is to help others love and accept their bodies. She regularly posts get-ready-with-me’s on her TikTok for her 195k followers and has a colourful and chic fashion style.

 

@poppyadams92 Comfort is key ?? #plussizefashion #grwm #plussizegrwm #size22 #size22style ♬ Aesthetic – Tollan Kim

8. Holly Marston

Of all of our plus size influencers from the UK, Holly ranks highly as one of the most inspirational. Her TikTok series ‘is it a fit? Or is she just skinny?’ sees her recreating outfits famously worn by petite supermodels on a plus size body; proving all bodies are fashion-worthy. 

@hollymarstonn Is it a fit or is she just skinny??‍♀️ #plussizefashion #falloutfits #plussize #bodypositivity #curvyfashion ♬ You’re in My System – Dennis Quin Vocal Mix – Kerri Chandler & Jerome Sydenham

9. Callie Thorpe

Callie is a plus size travel, fashion and wellness influencer with 263k Instagram followers. Previous brand deals have included Nike and Anthropologie and, on top of content creating, she co-founded the inclusive, safe online community The Confidence Corner, where like-minded women can gather. 

10. Chloe Elliot

Chloe is a blonde plus size influencer who believes that fashion isn’t defined by size. She fiercely advocates for body positivity and self-love and was named the 2018 Fashion Influencer of the Year at the Blogosphere Awards.

 

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A post shared by Chloe (@chloeincurve_)

11. Georgina Grogan

Alongside being a plus size fashion advocate, Georgina is a disability advocate. She has 43.7k followers on Instagram, for whom she styles plus size fashion and is the blogger behind shemightbeloved.com

12. Raul Samuel 

Raul is one of our favourite plus size male fashion influencers. He has walked in numerous shows during London fashion week and regularly models for Nike, ASOS, H&M, River Island and Next. 

 

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A post shared by Raul Samuel (@raulsamuel_official)

13. Ben Whit

Next up in the world of male plus size influencers is Ben. He recently co-hosted Channel 4’s Naked Beach, a show that encouraged viewers to celebrate their bodies no matter the size. 

 

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A post shared by Ben Whit (@benrwhit)

US plus size influencers

1. Lord Troy

Lord Troy is an artist in every sense of the word. He uses his platform to spotlight his gender fluid style and celebrate body positivity and inclusivity. He has 53k Instagram followers and shares with them the inner workings of his mind through colourful, fashion-driven and aesthetic content. 

 

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A post shared by LORD⭐️TROY (@lordtroy)

2. Zach Miko

Zach has used his platform as a recognised plus size male model to launch Meekos, the ultimate big guys swim line up to 9XL. Not only does he have 103k followers on Instagram, but Zach has achieved one of life’s biggest missions and walked in the Savage X Fenty Vol.4 runway show. 

 

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A post shared by Zach Miko (@zachmiko)

3. Nick Urteaga

Nick, aka coastalflicks, refers to his content as style inspo for the big boys. Not only does he post get-ready-with-me’s, but he also teaches his 190k TikTok followers how to style certain items – like denim jackets – as a plus size male and how to find their own fashion style. 

@coastalflicks Replying to @dodgersking101 camo style 3 ways! Which one is your favorite? #fyp #fashiontiktok #mensfashiontips #menswearfashion #bigboytiktok ♬ Cool Kids (our sped up version) – Echosmith

4. Steven G

Would you believe us if we told you that Steven G’s first photo shoot was for Savage X Fenty? Aside from proving he is simply one of the coolest plus size male fashion influencers on our list, Steven is a photographer, creative director of OFFCL by Steven G and all round creative entrepreneur.

5. Khakan Iqbal 

Khakan has a bold and fun sense of style that he shares with his 13.6k followers on Instagram. His use of colours and prints is proof that fashion is not defined by size. 

 

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A post shared by Khakan Iqbal (@_king_of_kings_25)

6. Thamarr Guerrier 

Thamarr encapsulates everything feminine, chic and fun. As well as being an advocate for Black plus size influencers, Thamarr is the co-host of the podcast Creative Chase, where she discusses careers, the industry and what a modern-day creative looks like. 

 

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A post shared by Thamarr (@musingsofacurvylady)

7. Kellie Brown

Our list of plus size influencers would not be complete without the queen of incredible fashion and interiors. Her content exudes humour, personality and inspiration, making her a must-follow!

 

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A post shared by Kellie B (@itsmekellieb)

8. Lauren Chan

Fashion editor, model and founder/CEO of Henning, Lauren is a size-inclusive advocate and all round force to be reckoned with in the fashion industry. She does everything with passion and ferocity and we can’t wait to see what else she brings to the table. 

 

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A post shared by LAUREN CHAN (@lcchan)

9. Javiera Q. Del Pozo

Whether you’re on TikTok, Instagram or YouTube, you’re bound to know Javi. Her unapologetic, fun and trendy outfits, combined with her personality and dance skills make her one of the most followed plus size influencers on our list. 

 

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A post shared by Javi?? (@javiera)

10. Emma Arletta

Emma is a plus size fashion advocate with 570k TikTok followers, for whom she debunks plus size styling myths and shares her life as a plus size woman.

@emma.arletta affordable plus size dresses ?? @Walmart Creator #walmartcreator #plussizedress #curvydress #plussizehaul #walmartfinds2023 #walmartpartner ♬ original sound – Phoebe

11. Diana Dares

Plus size fashion stylist and editor, Diana, gives us ‘Pinterest girl’ if she were plus size, chic outfits and all round body positive vibes. She has 396k followers on TikTok and is definitely being added to our following list!

@diana.dares One of my fave recreations ? #plussizeedition #fyp #plussize #plussizefashion #thicktok #ootd #pinterestaesthetic #pinterestoutfit #fashion101 #howtostyle ♬ Made You Look – Meghan Trainor

12. Ms Kristine 

Better known as Trendy Curvy, Kristine’s slogan is ‘A curvy girl living in a trendy world’ and her fashion content certainly lives up to this. With 1.7M TikTok followers, she teaches other plus size women how to dress better and with more confidence, with the rest of her content radiating luxury, self-love and body positivity. 

@trendycurvy I just love trying out these #stylehacks and seeing if they work for me! This one comes from @DIAMI | Fashion & outfit inspo. Does the black dress do it justice?! #fashionhacks #plussizefashion ♬ original sound – Ms Kristine

13. Posh Heat

With 265k TikTok followers, Posh Heat is one of the leading plus size male fashion influencers on the app, showcasing his bold, aesthetic-driven fashion style. 

@poshheat INSPO VS FIT #fashion #fashiontiktok #plussizeedition #gay #fyp ♬ girlfriend – Hemlocke Springs

14. Jamie Hamilton

Jamie is one of our plus size influencers whose fearless approach to colour and patterns/prints earns her a spot in our must-follow list. Teaching plus size women how to dress for any occasion, her Instagram profile truly is a styling masterclass.

 

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A post shared by Jamie Hamilton (@jamie_jetaime)

15. Essie Golden

Finishing our plus size influencers list is the show stopping Essie. She is the embodiment of cool, as she styles everything from streetwear to evening gowns, all while advocating for plus size fashion inclusivity with her brand Golden Confidence

 

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A post shared by Essie Golden (@essiegolden)

FAQ’s

Are there any plus size influencers?

Yes, there are many plus size influencers globally. Thanks to the body positivity movement, more and more plus size influencers are entering the limelight and working with brands. We are even seeing plus size models used on global Fashion Week catwalks. This has led to a strong community of plus size Instagram influencers that are high in demand.

How do you become a plus size influencer?

To become a plus size influencer, you need to share your personal experiences with your body and fashion. You can share outfit inspiration, your favourite plus size stores, your tips and tricks for adjusting plus size clothing or generally discuss your relationship with your body. 

Who’s the most popular plus-size model?

The most popular plus size model in the world is Ashley Graham. Ashley began her modelling career at the age of 12 and is praised as the world’s best plus size model. She is open with her body struggles and encourages others to strive for body confidence and positivity.

Who is the most popular plus size influencer on Instagram?

Among the most popular plus size influencers on Instagram are:

Gabi Fresh and La’Tecia Thomas

Who is the most popular plus size model?

Ashley Graham is one of the world’s most popular plus size models. 

 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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James Hacking

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Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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