Social Trends

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Clubhouse is the invite-only audio app that drove the social media world into a live audio-frenzy. Throughout 2020 and the beginning of 2021, Clubhouse was the place to be for trending conversations, insightful discussions and general business advice. Described as the […]

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Growth of the esports industry is driven by the increasing popularity of video gaming from players and spectators. Advancements in gaming technology, customer entertainment preferences, rising disposable income and the popularity of mobile gaming are all advancing the […]

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The consumer technology industry is constantly evolving with new gadgets and gizmos being unveiled daily. We previously analysed the […]

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We have analysed the online presences of six gaming consumer technology brands to see how they engage and nurture their communities. This analysis uses public quantitative data extracted from a combination of social insight tool […]

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For the first time in months, pubs, bars and restaurants have reopened their doors to avid drinkers and diners in England. Groups of 6 can now sit outside in a pub garden and catch-up over their preferred tipple.  Over the vari […]

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Social media has long blurred the lines between reality and fantasy. Users regularly display a fantastically idealistic lifestyle to friends, family and followers. However, this line between fantasy and reality has been further blurred thanks to the rising popularity […]

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Introduction & Methodology The consumer technology industry is constantly evolving with new gadgets and gizmos being unveiled frequently. We have analysed the online presences of six Chinese consumer technology brands to see what they’r […]

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TikTok is currently dominating social media given that it is the fastest-growing social media platform today. The COVID-19 pandemic has aided in the rapid rise in popularity of the video-sharing app seeing as millions of people around the world have been stuck indoors […]