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Aug 26, 2021
Social Media Platforms
What Are Social Networks Doing to Combat Trolls?
The internet is home to many wonderful things: instant messaging, on-demand streaming, online communities and endless cat videos. The internet brought us social media and a new method of instant communication where users can connect with friends, family and others wit […]
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Aug 24, 2021
Social Media Platforms
Battle of the Revenue Splits: Twitch vs YouTube vs Facebook Gaming
Over the past year and a half, watching personable streamers host live streams has become a go-to passtime for many consumers. With a 99% year-on-year growth, live streaming as a form of entertainment is thriving. Not only has it given consumers the human connection t […]
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Aug 17, 2021
Influencer News
Debunking “The Messi Effect”
Lionel Messi joined Barcelona FC in 2000 at age 13. In his time at Barcelona, he has won 10 La Liga titles and four Champions Leagues. After 21 years with the club, it was announced on 5th August that he was not able to sign a new contract due to La Liga regulations a […]
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Aug 11, 2021
Industry Trends
Into the Metaverse: The Upcoming Virtual World
Tech and crypto jargon appears out of nowhere and suddenly becomes an integral part of everyone’s personal vocabulary. Often, these concepts are discussed fervently before they’re fully coherent.
As jargon begins to stic […]
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Aug 11, 2021
Industry Trends
What’s New in the Gaming World?
Over the past decade, the gaming industry has evolved. Thanks to growing popularity for gaming platforms such as Twitch, YouTube and Facebook Gaming, the gaming industry has grown into a $180 million industry.
While the prof […]
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Aug 02, 2021
Social Media Platforms
A Fleeting Moment: Why Twitter’s Fleets Failed
Twitter launched Fleets globally in November 2020. The ephemeral tweeting feature was created with the intention of allowing users to share their fleeting thoughts with their followers for 24 hours.
Twitter serves as a publi […]
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Jul 29, 2021
Social Commerce
Battle of the Digital Shopping Avenues
Livestream shopping was given a new lease of life during the pandemic with retailers and influencers leaning into the new craze for video entertainment. As consumers were kept away from physical stores, the surge of ecommerce activity and sales resulted in more live s […]
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Jul 19, 2021
Industry Trends
Should Brands be Using NFTs?
Technological advancements have been moving at warp speed, and the blockchain has thrived as a result. The letters N, F and T have taken over the internet as the non-fungible token market tripled throughout 2020. There is a booming interest from members of the public […]
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