Social Trends

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Diversity has always been important to consumers, but never as important as it is now. Modern consumers have a passion for social justice and actively reject performative brands and those who sit back passively.  Countless br […]

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The pandemic has been a catalyst for major changes in consumer behaviours. Consumers have begun spending more time online and on social media which has resulted in a higher demand for live content and entertainment.  As consu […]

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2020 saw a global pandemic, global recession, political crises, racial injustice and social unrest, all of which continue to permeate in 2021. These global issues have left consumers yearning for a better world.  For over a d […]

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As social media platforms continue to evolve and develop new features, many are finding new ways to differentiate themselves from one another. As certain features become popular with consumers and social media platforms scramble to make their own versions, many platfo […]

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TikTok has defended its #1 download spot in iOS and Android app stores for over a year. TikTok is an entertainment platform that sparks creativity for millions of people around the world. It’s short-form video content has also changed the way we consume content.  […]

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Back in February, TikTok was announced as a global sponsor of UEFA EURO 2020. TikTok is the first digital platform to partner with the Euros and aims to be a home for football fans to share their excitement as the tournament progresses.  […]

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Clubhouse is the audio-based social media app that is generating a buzz online. However, the app is so exclusive that only its elite members have full access to Clubhouse and its features.  What exactly is Clubhouse? The invite […]

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Twitch and YouTube are both major platforms for gaming. Whilst the two sites provide their users with many similar features and functions, there are huge differences between the two, which affects how streamers and […]