Social Trends

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As TikTok has been introducing various advertising tools and features, you may have seen “TikTok Pixel” floating about. And no, despite how it sounds, it’s not related to the amount of pixels within a TikTok.  The TikT […]

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TikTok first boomed in popularity in Spring 2020. People suddenly had seemingly endless amounts of free time on their hands and had an innate need to be entertained. TikTok began to slowly fill the content hole many didn’t know they had. […]

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. So, who’s been busy in the beauty world this month?  […]

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Social media marketing is one of the most impactful marketing methods available to brands nowadays. While it offers brands the opportunity to reach new audiences, it has to be done well. Working with a social marketing agency can ensure your social media efforts are r […]

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TikTok is typically referred to as a social platform for teens, but this isn’t entirely true. TikTok has evolved from a lipsycing app, to a dance app, to a general entertainment (and often educational) platform. With an addictive algorithm providing endless content, […]

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The beauty community emerged online well over a decade ago. Prevalent particularly on YouTube and Instagram, the beauty community flourished online and gave us beauty YouTubers that have gone on to become household names and create some of our favourite beauty brands. […]

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YouTube gifts channel subscriptions, Instagram fake accounts, metaverse advertising, Burger Glitches and a Mexican Pizza musical.  What is this? Each week, Socially Powerful get together and share industry news […]

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Until the beginning of this year, your social media feeds were likely full of influencers showing their 20-step morning routine to becoming “That Girl”. That Girl always has time […]