Social Media Platforms

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Knowing how to grow your Instagram following has never been a simple task. With its ever-changing formats, constant algorithm developments and fast moving trends, Instagram has been notoriously difficult to get a handle on.  […]

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While TikTok Shop is still warming up in the US, another app is charging ahead in the social commerce game: Flip.  Flip is a social commerce platform that allows users to both post reviews of, and purchase products all in one […]

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These days, the best place to get product recommendations is no longer your best friends, but your For You Page. Social media is filled to the brim with product reviews, holy grail product recommendations, and brand story times. For most consumers, checking what your favourite creators have to sa […]

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Prior to TikTok and Instagram decreasing attention spans, we were once captivated by 20 minute YouTube videos and lengthy blog posts on this, that and the other. Fast forward and it’s now seemingly more difficult to grab a user’s attention for any longer than 15 s […]

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Despite its initial success, the ByteDance-owned app Lemon8 has wholly failed to take off in the United States.  ByteDance’s dreams of a successful Lemon8 US launch […]

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The Tokyo 2020 Paralympics brought with it a complete revamping of the way famous Paralympic athletes presented themselves.  With the loosening of […]

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As the holiday season approaches, businesses are gearing up for their most significant marketing push of the year and who better to help than carefully chosen TikTok influencers.  In the era of social media, influencers have […]

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With the first of November comes one of the most anticipated periods in a marketer’s content calendar; Christmas social media marketing.  Utilising your brand’s social media platforms for […]