Social Media Platforms

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The Tokyo 2020 Paralympics brought with it a complete revamping of the way famous Paralympic athletes presented themselves.  With the loosening of […]

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As the holiday season approaches, businesses are gearing up for their most significant marketing push of the year and who better to help than carefully chosen TikTok influencers.  In the era of social media, influencers have […]

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With the first of November comes one of the most anticipated periods in a marketer’s content calendar; Christmas social media marketing.  Utilising your brand’s social media platforms for […]

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Time to take down the fake spiderwebs and hang up your niche, funny-yet-sexy Halloween costume, Mariah Carey has officially defrosted.  All incessant pop-culture references aside, Christmas is right around the corner, and with it, a tidal wave of new TikTok […]

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‘Tis the season to increase visibility, drive sales and boost seasonal content. But in an ever-evolving digital landscape, where’s best to focus your efforts? Emerging as a strong […]

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Ecommerce trends and social media go hand in hand. Without them, brands would not be able to build brand awareness, connect with their target audiences and advertise their products through targeted ads and organic posts.  […]

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It might still be October, but we are already hearing the distant sound of jingle bells and Christmas carols. It's never too early to begin putting together your Christmas content ideas for TikTok. From a marketing perspective […]

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In today’s society, targeting Gen Z is essential when marketing modern, everyday products that aren’t specifically tailored to an older crowd.  Research by Morning Consult found that 38% of the Gen Z population spend over […]