Feel Festive With Our Top 10 Christmas TikTok Trends

Time to take down the fake spiderwebs and hang up your niche, funny-yet-sexy Halloween costume, Mariah Carey has officially defrosted. 

All incessant pop-culture references aside, Christmas is right around the corner, and with it, a tidal wave of new TikTok trends for the brands, TikTok marketing agencies and advertisers among you to jump on. But, with the ever-turning TikTok trend wheel, ensuring that your brand is engaging with the correct form of content can be a tall task.  Read on to find out the top 10 Christmas TikTok trends worth participating in this year.

THE TOP 10 CHRISTMAS TIKTOK TRENDS IN 2023

#1 TikTok Christmas trend: Romanticising the season

What’s Christmas without a little aesthetic envy? The Christmas girlies have gotten in early this year, posting jealousy-inducing videos toting their perfect festive moments. From candy cane-scented baths to freshly-washed Christmas-themed pyjamas, this is one of many Christmas TikTok trends that has users showing off movie perfect festivities.  Brands hoping to join in on the cosiness should focus on recreating the trend with their own products; showing off how your line can create that beautiful Christmas feeling users are searching for.

@navidadycocoa

60 days until Christmas 🎄🤍 #christmas #christmas2023 #fyp #fypシ #cozyathome #hotchocolate #cocoa #christmastiktok #christmascountdown

♬ original sound – +.ᥴһrіs𝗍mᥲs ᥴ᥆᥆kіᥱ.+

#2 TikTok Christmas trend: Aesthetic-specific wish lists

TikTok has taken the traditional Christmas wish list trend to new heights this year, creating gift guides for specific aesthetics.  The app is currently flooded with highly specific wish lists; from clean girl to vanilla girl, no matter your niche there’s a gift guide out there for you.  Aesthetic-specific wish lists joins the ranks of our favourite Christmas TikTok trends for brands to be aware of as it is so easy to replicate with your own products. There is really no end to the number of niche aesthetics for your brand to tap into in this trend and it will stay relevant right up until Christmas day.  Moreover, given the visual heavy nature of TikTok, videos that play into aesthetics typically perform incredibly well. For brands, having a niche aesthetic can aid you in standing out from your competitors whilst still creating highly popular content.

@.sunao

sorry for not posting as much, we’ve been busy with school🤍 #greenscreen #fyp #fypシ #foryou #foryoupage #inspo #ideas #clothes #winter #christmas #wishlist #vanilla #vanillagirl #christmaslist #uggs #fashion

♬ original sound – 𝑵𝑨𝑻𝑪𝑺𝑳𝑼𝑽𝑹❦

#3 TikTok Christmas trend: Christmas hauls

Whilst Christmas day is still a long way off, the hauls are already filing in on TikTok.  As with many Christmas TikTok trends, hauls sees users showing off the products they’ve bought to get ready for the festive season. From home decorations to Christmas-themed clothes, this trend really has it all.  For brands, this is a fantastic opportunity to once again show off their Christmas products. To keep things interesting, consider collaborating with an influencer to join in on this trend.

@thisiswaiman_

T minus 4 days till my home gets Christmassy-fied 🤣🎄🎅🏼✨ #primark #primarkhaul #primarkchristmas2023 #christmashaul #christmashomedecor #whatsnewinprimark2023 #primarklondon

♬ original sound – thisiswaiman

#4 TikTok Christmas trend: Christmas outfit ideas

What’s Christmas if not just an excuse to dress up?  Set to a carefully selected festive tune, users are using this trend to show off their winter outfit ideas – typically with a heavy emphasis on chunky sweaters and knee high boots. Be sure to add this to your list of Christmas TikTok trends to pay attention to, as it is sure to pick up steam once the weather properly dives into those Winter depths.  Brands looking to get involved with this trend should take care to select a trending sound, then create an outfit lookbook with their own products; consider doing so via TikTok’s carousel image format. This could also be a great way to get involved with influencer collaborations or even UGC, by asking your followers to create their own lookbooks using your brand.

@christmas.dreaming

Winter outfit inspo🎄✨☃️ #fyp #christmas #christmaspov #christmas2023 #aesthetic #xmas #grwm #blowup

♬ son original – Christmas songs

#5 TikTok Christmas trend: Wish list Carousels

If you take nothing else away from 2023, remember this; TikTok loves its overly specific Carousels.  To put a Christmas spin on this everlasting trend, users are taking to TikTok to share their humorous take on wish lists; from wishing for new knees to longing for that child-like festive awe.  This trend is a great way for brands to let their hair down and show off some personality. If you decide to slot this trend into your Christmas TikTok trends playbook, be sure to have a firm grasp on what sort of humour your audience engages with best and play into this. Trying to appease the entire TikTok platform is, unfortunately, a fruitless task, so focus on those already in your corner.

#6 TikTok Christmas trend: Home decorating

It just doesn’t feel like Christmas until your mum has dragged all the musty decorations up from the basement and decorated every inch of the house.  A TikTok Christmas classic at this point, users have already begun showing off their perfectly-decorated homes. Typically set to a jolly Christmas song and featuring flawless moody lighting, as with many Christmas TikTok trends, these videos are almost too festive to bear.   To get involved, consider showing off how your brand’s products can be used to make the quintessential Christmas home. Alternatively, you could take to showing off how your team is kitting out the office for the holidays; this kind of casual, behind the scenes content is at home on TikTok, and lends your brand a relatable feel that appeals to consumers.

@kendramfisher

I couldnt wait to put out my Christmas decor. Sorry 🥴😁 #christmas #home #christmasdecor #targetfinds #amazonfinds #fyp #christmas2023 #tree #homedecor #neautralstyle

♬ All I Want for Christmas Is You – Mariah Carey

#7 TikTok Christmas trend: It’s time…for Mariah Carey

Undeniably the queen of Christmas, Mariah Carey never fails to soar to the top of Christmas TikTok trends during the festive months.  The defrosting of Carey on November 1st is practically a national holiday at this point, with users flocking to their accounts to post videos to the infamous “It’s Time!” sound. Most videos under this sound feature users showing off the beginning of the Christmas season, such as decorations becoming available for sale at the store.  For brands looking to start off their Christmas content on the funny foot, this trend is for you. It’s a fantastic way to show off your relatable and authentic side. Consider having your team feature in a TikTok using this sound, to show off your office culture and communicate authenticity to your audience.

#8 TikTok Christmas trend: Burr Baskets

Boo baskets were so popular for Halloween, they’ve made a return for Christmas – with a slightly cuter name.  With 1.7 millions views already, #burrbasket is set to join the ranks of Christmas TikTok trends to watch these holidays. Thus far, the most popular items to include seem to be cosy blankets, Christmas sweets, and holiday-themed homeware.  Much like the boo basket trend, brands hoping to join in on the fanfare should aim to create a basket using their own products. For a proper burr basket feel, get your team involved in the fun. Perhaps your office could all make baskets for each other and gift them for Secret Santa. Whichever direction you choose, focus on being genuine to truly tap into this trend.

@daystillchristmas2k23

#countdowntochristmas #winter #santaclause #presents #christmastree #xmas #burrbasket #christmastiktok #christmastok #christmas2023 #foryou #foryoupage #4upage #foryourpage

♬ Christmas – JerryJeyy

#9 TikTok Christmas trend: Christmas makeup looks

Although TikTok is still in the throes of Halloween, it won’t be long before our For You Pages are flooded with Christmas themed makeup.

From “12 days of makeup” series’ to terrifyingly accurate Grinch makeup, the Christmas makeup trend on TikTok is always an exciting ride. Keep an eye on accounts such as

@sophiehannah and @youngcouture for fantastically festive makeup looks. 

On the brand side of things, use this opportunity to highlight your own products and how they can be used to craft the perfect Christmas makeup look. On the other hand, this could be a great time to show off in-office talent! You could highlight particularly good Christmas looks or even run a friendly competition and crown the best artist. 

@youngcouture

Christmas filters choose my makeup!😳❄️ #makeup #makeuptutorial #christmasfilters

♬ original sound – ci

#10 TikTok Christmas trend: Advent calendars

Whoever said advent calendars are just for children clearly hasn’t been on TikTok over Christmas.  Advent calendars are no longer simply cardboard boxes filled with the cheapest chocolate imaginable, nor are they reserved for the youngsters. These days, any brand can create a hugely popular advent calendar.  Users’ have taken to showing off their advent calendar purchases over December, inviting their followers to watch as they open each date. Thus, we still have a few weeks till this trend really picks up for this year.  For brands, advent calendars are up there with our favourite Christmas TikTok trends as they are a sure fire way to drum up excitement and UGC. Consider either releasing your own calendar and promoting it on TikTok through this trend, or inviting your followers to show off their favourite items over the course of 12 days to create that advent calendar feel without the fuss.  Sharing advent calendar related content early is a great way to ensure you will reach the maximum number of sales possible. On top of this, early promotion of advent calendars ensures that none of your followers miss out on their chance to purchase.

@camilla.nadi

YSL beauty advent calendar 2022 ✨ day 1 #ysl #yslbeauty #adventcalendar #adventcalendar2022 #ysladventcalendar2022

♬ original sound – Mercy|Content Creator

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