Social Media Platforms

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Each month new social media apps join the frey.  Many burn bright but fast, crashing and burning within a few months. Apps that commonly fall prey to this fate are challenger apps […]

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Patreon, known for its role in championing creator monetisation, is undergoing a major rebrand. Here’s why you should care about it. While it’s not unheard of for brands to be swit […]

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Pinterest is known primarily for its visual content, but it’s not just an app for hobbyists and moodboard-making. It offers some of the best opportunities for brands to reach a wider audience, boost engagement and increase sales.  […]

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Paid-for social media is the hot topic of the month. Seemingly every corner of the internet is filled with a less than subtle disdain and fear for the future of subscriptions engulfing social media. Is this the start of a bout of […]

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Black Friday has shifted from early morning store lines to online shopping from the comfort of home, but with increased convenience comes heightened competition.  To stand out, brands must create an e-commerce experience that […]

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Social media left behind its humble, entertainment-based beginnings long ago.  Since then, it has morphed into a valuable source of information and revenue for users, brands, and creators.  […]

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Seemingly bored by its adventures in dismantling the music industry, TikTok has set its eyes on the movies.  Over the course of the past year, TikTok has become a hotspot for movie and TV show piracy. Posted in miniature clip […]

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When we think of Pinterest, we think millennial tablescapes, nursery room interior ideas and wedding inspo boards. But the platform has come a long way since then.  We tend to exclude Gen Z when thinking about which audiences […]