Social Media Platforms

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The TikTok algorithm is the reason the platform has been so successful and popular with users. The algorithm ensures every TikTok user’s experience is highly personalized, which is what makes it so addictive. The hashtags used, location, music used and TikToks liked […]

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In today's digital age, Instagram has solidified its position not only as a platform for personal connections but also as a powerhouse for professional endeavours. With its ever-expanding user base and evolving features, Instagram has become the go-to social media pla […]

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TikTok promises brands huge opportunities, especially when it comes to reaching a younger audience. With the chance to go viral, top TikTok […]

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LinkedIn is a go-to platform for many B2B marketers and for good reason—45% of B2B marketers have won customers through LinkedIn and the platform generates around 300% more B2B leads for marketers versus other platforms such as Facebook.  […]

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In the beginning of 2020, TikTok’s popularity soared. Its short-form video content provided those in quarantine and lockdown with continuous and snackable entertainment that is tailored specifically to each user. Its success began with Gen Z before spreading to a va […]

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The term “reach” is often thrown about in conversations relating to marketing, but what does it mean? Facebook reach refers to the amount of unique people that have viewed your page or post. When using […]

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Social media platform demographics allow marketers to identify the exact online locations they need to focus on in order to reach their target users. The demographics of social media users identify age, location, disposable income, interests, online activities and so […]

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Facebook marketing has been a preferred marketing channel for many brands for the best part of a decade. With […]