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Jan 19, 2022
Social Media Marketing News
Social Media Updates, January 2022
With a new year comes new social media platform updates. What are the major platform updates you need to be aware of?
Instagram Updates
Instagram tests three new feed options
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Dec 21, 2021
Social Media Platforms
How Luxury Brands are Approaching Authentic Content
By 2025, Generation Z will make up 20% of global luxury spenders. When paired together with Millennials, these generations will account for 180% of growth in luxury markets between 2019 and 2025. In addition, over 85% of luxury purchases in 2020 were influenced by dig […]
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Nov 24, 2021
Industry Trends
The Battle for Ears: The Importance of Audio
Audio experiences are huge parts of consumers’ lives. Consider the rise in popularity of podcasts—in the past decade, we have seen a steady increase in regular podcast listeners; 56% of consumers under the age of 35 listen to podcasts at least once a month. Combin […]
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Nov 23, 2021
Industry Trends
Why does Twitter’s Spaces work?
While visual content has dominated social media since its conception, audio content is gaining momentum. As video begins to take precedence over static content, the importance of audio has increased, with many social media platforms introducing their own drop-in audio […]
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Oct 20, 2021
Industry Trends
Top 10 Gaming Discord Servers
Discord is a free voice, video and text chat app that’s used by millions of people all over the world to virtually hang out with their friends and communities. Discord users can download the app on their mobile devices or PCs to keep conversations going on the move. […]
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Oct 08, 2021
Social Media Marketing News
Essential TikTok Statistics for 2023
Since its launch in 2016, TikTok has proved that it’s a force to be reckoned with in the social media realm. The app allows creators and businesses to harness the power of short-form video content to educate, entertain and earn the loyalty of customers and followers.
Is short-form video somethi […]
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Oct 01, 2021
Influencer News
The Beauty YouTubers You Should Be Following Now
YouTube and the beauty community go together hand-in-hand. For a long time, YouTube was the go-to platform for beauty fans to find all their beauty needs. Whether you wanted to pass time watching a beauty YouTuber or to find out how to create the perfect smokey eye an […]
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Oct 01, 2021
Social Media Marketing News
6 Steps to an Effective Facebook Marketing Strategy
With over 2 billion global users, Facebook is the most mainstream social media network in the world. The vast majority of Facebook users are on the platform daily, giving brands a wide range of opportunities to reach their target audience.
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