Social Media Platforms

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Thanks to Gen Z’s new attitude to wellness and health, the fitness industry is booming. With a  current industry market value of $87 billion, this number is expected to grow to $434.74 billion by 2038.  It is a fact that G […]

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Instagram has become a powerhouse for businesses looking to connect with their audience and drive conversions. With over a billion active users, it offers a unique platform for reaching potential customers.  One of the key el […]

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Pinterest is the ever-growing leader in visual-based inspiration content.  As of 2023, Pinterest continues to maintain its popularity, offering a unique platform for users to discover and curate visual inspiration. Alongside […]

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In 2023 there are numerous digital platforms that businesses can market their products and services on. Facebook business pages, in particular, offer plenty of opportunities for marketers an […]

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When it comes to paid social media advertising, it’s critical to your brand’s success that you get the most out of your budget. In this post we’ll highlight four things you need to consider before developing your social media advertising strategy to ensure you g […]

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A TikTok marketing strategy refers to the use of the popular social media platform TikTok as a marketing channel to promote products, services, or brands in a calculated manner.  […]

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Live streaming is an incredibly powerful way to connect with audiences and personalise your brand’s messaging. Using a live streaming platform to maximise your social media reach, you can live stream content to huge audiences and offer your followers a glimpse into […]

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As far as go-to social media platforms for creators go, Instagram has constantly proved itself as a frontrunner. It offers multiple ways to upload your best photos and videos, from square, portrait and landscape photos to videos to Stories and Reels. Uploading content […]