Social Media Platforms

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If used correctly, TikTok can be a beneficial tool for marketers due to the range it provides. From short form content to a large user base and a wide variety of niche influencers available, the chances of becoming viral on the platform has never been easier. […]

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Live streaming refers to the online activity of watching, creating and sharing videos in real time. Live streaming services are accessible through an internet enabled device such as a computer, smartphone or tablet, and a website or application to host or watch the li […]

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Since the rise of TikTok, gaming has become one of the most popular categories of entertainment in the space. A great example of this is the rise of the detective game ‘Among Us’ during 2020. The hashtag #amongus has more than 63 billion views which showcases the […]

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Instagram Story Highlights are a collection of Instagram Stories that you can create as folder sections on your Instagram profile.  Once you post an Instagram Story, you can save it as a […]

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A common goal we all share when joining a new social media platform is finding a community to join. Being part of a like minded community enhances the social media experience and turns the platform into a space users actively want to visit and send their thoughts/cont […]

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Societal norms regarding representation in the media are now deeply rooted in inclusivity. Genuine inclusivity. Not how an outsider thinks a marginalised group deserves to be depicted […]

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With the rising demand for bite-size videos sweeping the socialsphere, YouTube Shorts continues to prove that it deserves to stand among the likes of TikTok and Instagram Reels. Within months of its launch in July 2021, YouTub […]