Social Media Platforms

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Time to take down the fake spiderwebs and hang up your niche, funny-yet-sexy Halloween costume, Mariah Carey has officially defrosted.  All incessant pop-culture references aside, Christmas is right around the corner, and with it, a tidal wave of new TikTok […]

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‘Tis the season to increase visibility, drive sales and boost seasonal content. But in an ever-evolving digital landscape, where’s best to focus your efforts? Emerging as a strong […]

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Ecommerce trends and social media go hand in hand. Without them, brands would not be able to build brand awareness, connect with their target audiences and advertise their products through targeted ads and organic posts.  […]

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It might still be October, but we are already hearing the distant sound of jingle bells and Christmas carols. It's never too early to begin putting together your Christmas content ideas for TikTok. From a marketing perspective […]

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In today’s society, targeting Gen Z is essential when marketing modern, everyday products that aren’t specifically tailored to an older crowd.  Research by Morning Consult found that 38% of the Gen Z population spend over […]

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As the second most popular platform for influencer marketing, YouTube is the one to watch out for. If you are looking to revamp your influencer marketing strategy YouTube is a great place to start with the variety of influencer campaigns to try out. […]

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Earlier this year Facebook, or Meta, reached two billion users for the first time. Since its inception in 2006, Facebook has maintained its monopoly over the social media landscape, but what has allowed it to stay on top for so many years?  […]

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Live-streaming has taken a huge upturn in popularity since the 2020 pandemic. The unexpected epidemic ended up domesticating a majority of people, which has ended up benefitting many livestreamers, as they make content at home and with more people staying at home, the […]