Social Media Platforms

`

As the second most popular platform for influencer marketing, YouTube is the one to watch out for. If you are looking to revamp your influencer marketing strategy YouTube is a great place to start with the variety of influencer campaigns to try out. […]

`

Earlier this year Facebook, or Meta, reached two billion users for the first time. Since its inception in 2006, Facebook has maintained its monopoly over the social media landscape, but what has allowed it to stay on top for so many years?  […]

`

Live-streaming has taken a huge upturn in popularity since the 2020 pandemic. The unexpected epidemic ended up domesticating a majority of people, which has ended up benefitting many livestreamers, as they make content at home and with more people staying at home, the […]

`

Each month new social media apps join the frey.  Many burn bright but fast, crashing and burning within a few months. Apps that commonly fall prey to this fate are challenger apps […]

`

Patreon, known for its role in championing creator monetisation, is undergoing a major rebrand. Here’s why you should care about it. While it’s not unheard of for brands to be swit […]

`

Pinterest is known primarily for its visual content, but it’s not just an app for hobbyists and moodboard-making. It offers some of the best opportunities for brands to reach a wider audience, boost engagement and increase sales.  […]

`

Paid-for social media is the hot topic of the month. Seemingly every corner of the internet is filled with a less than subtle disdain and fear for the future of subscriptions engulfing social media. Is this the start of a bout of […]

`

Black Friday has shifted from early morning store lines to online shopping from the comfort of home, but with increased convenience comes heightened competition.  To stand out, brands must create an e-commerce experience that […]