The Top Social Media Marketing Campaigns To Come Out Of Pinterest

Pinterest is known primarily for its visual content, but it’s not just an app for hobbyists and moodboard-making. It offers some of the best opportunities for brands to reach a wider audience, boost engagement and increase sales. 

Along with a host of other features, brands can optimise Pins to drive sales and traffic to their campaigns. This can make a huge difference- especially when their user base has a high purchasing intent and considering the fact they reach 77% of women aged 25-54 in the US. 

It’s a no-brainer for brands to consider using Pinterest in their next marketing campaigns.

With this in mind, here are the 7 top social media marketing campaigns to come out of Pinterest:

Netflix’s Interactive Show Recommendations

This simple yet effective ad has earned the number one spot on this list of the best social media marketing ad campaigns. Why, you might ask? This ad features five separate frames the user can tap through, but the cool part is that the ad gives the illusion of interactivity by asking users to tap a certain number of times to receive a show recommendation.

This just shows how a little bit of creativity can go a long way for an ad to earn a place on this list of the top social media marketing campaigns!

Volvo’s Simple Lifestyle Ads

Another thing to learn from the best social media marketing campaigns is that they don’t have to be fast-paced, short-form video content.

As displayed by this Volvo ad below, sometimes opting for a minimalist and clean look can help keep your content feel fresh. The simple text above a few lifestyle images delivers a clear message to users and doesn’t distract from the ad’s CTA, which encourages people to take a quiz.

Scotch’s Creator-Driven Campaign

Scotch’s series of ads promoting DIY ideas for parents and children rank high in this list of top social media marketing campaigns for a number of reasons. 

Firstly, by tapping into Pinterest’s trends and consumer insights, Scotch uncovered keywords like “DIY crafts” and “back-to-school crafts” which they based their creative strategy on. Secondly, instead of producing the ads in-house, Scotch partnered with an influencer from the arts and crafts community.

The result? An authentic, engaging series of ads which were a huge success! This shows that sometimes making ads that don’t feel like ads can lead to some of the best social ad campaigns.

IKEA Custom Quiz Experience

Next on the list of top social media marketing campaigns is this IKEA ad which prompts users to speak to their AI-powered chatbot and answer questions about their favourite hobbies and places. They were then redirected to a customized Pinterest board created based on their answers, featuring various IKEA products.

This IKEA Pinterest campaign truly shows how thinking outside the box and experimenting with broad ideas can result in one of the best social media brand campaigns.

Boursin’s Celebrity-Sizzling Campaign

With charcuterie boards seeing an increase in popularity amongst millennials and Gen Z, Boursin needed to put in the work to boost their brand awareness amongst the younger crowd. 

By featuring the renowned star of Queer Eye, Antoni Porowski, in a series of ads showcasing several mouthwatering recipes catered to the younger audience, the campaign was a huge success.

This turned out to be one of the best earned media campaigns for Boursin and is proof that adding a friendly face to your brand can build trust and relevance with your audience. It may even earn you a spot amongst the top social media marketing campaigns!

IT Cosmetics’ A+ Search Ad Strategy

Pinterest’s search ads are the ultimate weapon behind many top social media marketing campaigns. Using the insight that 91% of beauty searches on the platform are unbranded, IT Cosmetics used a range of narrow and broad keywords relating to CC creams and used automatic bidding to effectively drive traffic to their ad. 

The advert itself displayed a clear before-and-after with text stating the product benefits and 5-star reviews. IT Cosmetics’ campaign clearly shows how using non-branded search ads and tapping into topics people are already clicking on can result in some of the top social media marketing campaigns.

Samsung’s Video Size Experiment

Samsung experimented with different video formats for its new washing machine to see what would be most effective in expanding its audience reach and driving sales. The brand released a range of ads with different formats and found that sponsored max-width video pins were the top contenders.

The result? An aesthetically pleasing advert which took up a huge amount of space on audiences’ feeds, they practically couldn’t avoid it. What makes this one of the best social media ad campaigns is that Samsung took a dual video approach, which helped boost product awareness by 25% and purchase intent by 23%.

Unlike ads on other platforms, what really sets Pinterest apart from other apps is that the ads are designed to integrate into a user’s feed seamlessly, to enhance the user experience rather than disrupt it. These top social media marketing campaigns display how brands can reap the many rewards Pinterest and its users have to offer if they do their research and think outside the box!

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