Social Media Platforms

`

Leading the way as TikTok’s most searched-for and sold products of 2023 is fragrances. As the internet’s most tuned-in generation when it comes to online purchases, Gen Z are catapulting the fragrance fame to new heights o […]

`

With attention spans dwindling year by year, getting the modern consumer to stick around is an increasingly difficult task.  2023 has seen brands and creators alike scrambling to come up with new tactics to coerce users to si […]

`

Here lies the TikTok Creator Fund. Good riddance! TikTok has announced that it’s shutting down its controversial […]

`

Knowing how to grow your Instagram following has never been a simple task. With its ever-changing formats, constant algorithm developments and fast moving trends, Instagram has been notoriously difficult to get a handle on.  […]

`

While TikTok Shop is still warming up in the US, another app is charging ahead in the social commerce game: Flip.  Flip is a social commerce platform that allows users to both post reviews of, and purchase products all in one […]

`

These days, the best place to get product recommendations is no longer your best friends, but your For You Page. Social media is filled to the brim with product reviews, holy grail product recommendations, and brand story times. For most consumers, checking what your favourite creators have to sa […]

`

Prior to TikTok and Instagram decreasing attention spans, we were once captivated by 20 minute YouTube videos and lengthy blog posts on this, that and the other. Fast forward and it’s now seemingly more difficult to grab a user’s attention for any longer than 15 s […]

`

Despite its initial success, the ByteDance-owned app Lemon8 has wholly failed to take off in the United States.  ByteDance’s dreams of a successful Lemon8 US launch […]