Social Media Platforms

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Compared to older generations, Gen Z’s shopping and purchase preferences can be a little conflicting to marketers, with 52% preferring to shop online and a close 48% preferring an in-store experience. However, as the recipients and hoarders of the latest and greates […]

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Perhaps due to its uncanny ability to make the hours tick by, TikTok has had users in a tight grip ever since its inception. Thanks to this, successfully launching a TikTok campaign is more common than not. WHY IS IT WORTH LAUNCHING TIKTOK CAMPA […]

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Everyone knows that the best place to get sewing inspiration, thrift find envy, or gorgeous OOTDs is TikTok. The sustainable fashion community on TikTok continues to grow day by day, with an increasing number of consumers choosing to make the move towards eco-conscious fa […]

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Digital platforms like Facebook, X, and Google have become key players in shaping how people communicate and gather information. However, with the responsibility of providing such important connections and news, comes the even greater task of warding off those who wis […]

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Have you considered TikTok in your creative marketing strategy yet? Why not join the most creative brands on TikTok? Whilst TikTok can definitely seem like a mixing pot of UGC and random trends, its massive popularity and vide […]

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Leading the way as TikTok’s most searched-for and sold products of 2023 is fragrances. As the internet’s most tuned-in generation when it comes to online purchases, Gen Z are catapulting the fragrance fame to new heights o […]

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With attention spans dwindling year by year, getting the modern consumer to stick around is an increasingly difficult task.  2023 has seen brands and creators alike scrambling to come up with new tactics to coerce users to si […]

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Here lies the TikTok Creator Fund. Good riddance! TikTok has announced that it’s shutting down its controversial […]