PROCUREMENT

What is Flip?

Nov 14, 2023

Social Commerce

What is Flip?

These days, the best place to get product recommendations is no longer your best friends, but your For You Page.

Social media is filled to the brim with product reviews, holy grail product recommendations, and brand story times. For most consumers, checking what your favourite creators have to say about the item you’re on the fence about is simply best practice.

With the lines between social media and commerce getting blurrier each day, one app has decided to get ahead of the game and simply combine the two. Introducing Flip; your one stop shop for product reviews and shopping.

Flip has been making waves in the social media community, leaving many wondering: what is Flip?

Let’s break down what is Flip, and how it is changing the social commerce game.

What is Flip?

So, what is Flip?

Founded in 2019 by Jonathan Ellman and Noor Agha, Social Flip combines all your favourite parts of TikTok, with a quality social commerce experience.

Agha, who moved to America with the sole purpose of creating Flip, believes that his app is the future of social commerce. He saw a need for honest reviews on social media; on platforms such as Instagram and TikTok, users simply have to trust that creators are sharing their live reactions to products. With social media Flip, there is no question on the authenticity of users’ opinions.

This is because users are only able to post reviews on products that they have bought from Flip itself. Once an item is delivered to the user’s house, then and only then, are they able to film themselves reacting to it. As a result, reviews are far more spontaneous and capture more genuine reactions.

There is also the potential for content creators to turn a profit through their reviews. Creators are able to earn through posting reviews, hosting lives, and even inviting more users to the app. On top of this, creators can make money through users viewing their content, as well as when users purchase items directly from their reviews.

@shirinfarahani_

Flip app review! #flipapp #flipappreview #flipapphaul #skincareroutine #skincareroutine

♬ original sound – Shirin Farahani

What is Flip from a shopping point of view?

On the shopping side of things, users can scroll through item reviews posted by users just like themselves, and then purchase said items all in-app. Users are incentivised to engage with reviews, as each time they do, they can collect up to 30% off their next purchase.

Flip prides itself on situating the user at the centre of their platform. Unlike other social commerce apps that focus on brands and influencers, Flip is built for consumers. To ensure this, the app has strict policies that bar brands from doing anything but selling.

To address the issue of second-rate, duplicate products, only established brands are allowed to sell on the app; thus addressing a problem many users have found on TikTok shop.

So far, Flip is proving to be a raging success. The app saw 600% transaction growth on top of 500% user growth in 2022 alone. In the app store, the platform has received a 4.7 rating from 42,855 reviews.

At present, social media Flip is only open to beauty products. Agha, however, has dreams of expanding into other industries in time. Agha hopes that through Flip, the social commerce experience will evolve into a truly social activity, filled with user to user interaction.

Yet, with TikTok Shop still struggling to take off in the US, we are on the edge of our seats to see if Flip sticks. It sure has the potential, but whether it can hack the US market is still to be seen.

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Author

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Ella Proctor

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