The Power of X’s Audience: How To Get More Followers On X

X –  the platform formerly known and still coequally known as Twitter –  is a great platform for providing people with a space to keep up with trending and intellectual conversations. 

People use X as a way to find news updates and to generally keep their finger on the pulse of the internet. Creators on X can lean into these purposes to have their words and causes heard by the masses. X favours creators who are constantly speaking, interacting and engaging with their audience. 

Twitter’s recent announcement of monetisation options for creators with high engagement and impressions means all the more reason to make your voice and opinions heard by like-minded people. 

Sure X creators wield power through their words, but the power of X users is not to be underestimated either. Through actions such as retweets and quote tweets, they are the catalyst for spreading your work to other corners of the platform.

Knowing this it is clear why growing your community and learning how to increase X followers is of utmost importance.

To help you win over the masses we’ve put together 8 tips on how to get more followers on X;

8 Tips To Get More Followers On X

1. Get your X account verified

First things first is to get your account verified. This will show your followers that you are the legitimate page of a certain brand or creator so they’ll know to come to you. 

First, you need to check the eligibility of your account before you can be verified and then head to the X website for details. Once this is done you’ll have your checkmark and users will be much more likely to follow you.

2. Establish a unique brand voice 

Establishing a unique brand voice is key to captivating audiences and is another effective way to learn how to get more followers on X. 

By understanding your target audience and crafting your tone of voice to match them you can carve out a niche that resonates with them, attracting them to your profile and in turn increasing your followers.

3. Engage with other similar X accounts

Another effective way to gain X followers is to interact with similar accounts. 

By finding your niche you can not only show your support but also promote yourself to their followers and communities, increasing visibility. 

This also opens collaboration opportunities. Teaming up and creating lighthearted content with like-minded creators conveys a personal and relatable tone to your audience and theirs, swaying new onlookers to your side.

Of them all, this tip is a great one to learn how to gain followers on X.

4. Publish content at optimal times

If you want to know how to get more followers on X you must be publishing content at the appropriate times for your audience.

If you publish your content at a time when as many potential followers are online as possible, you increase your chances of being able to coerce them into joining your community. At this point, we encourage you to do your own research into your target audience’s behaviour and habits to gain a better understanding of the best posting times for you.

5. Use the right hashtags 

Knowing how to increase followers on X is knowing that hashtags are highly effective. Using the correct hashtags is essential for making your posts searchable and accessible to users beyond your followers. 

X currently suggests using 1-2 hashtags per post while ensuring they are relevant to your content. Leveraging trending hashtags into your posts is another way to increase reach and tap into current conversations. 

6. Utilise X Lists

Lists allow you to organise your feed into specific topics and groups of people. They help you stay organised, discover new content and even connect with other users and brands. 

You can even create your own List consisting of people who are already talking about what you want to keep up with the most. This can be made public, allowing others to find it and in turn your account which can increase X followers. 

7. Share more Visual Content

X started as a primarily text-based platform however, as it’s developed, the option for visuals in the form of photos and videos has been added. 

These have gained popularity in recent years with X itself stating that there was a 95% increase in daily video views over the last 18 months. By adding striking visuals and videos you can create an eye-catching account and keep your audience engaged with gifs and memes as well!  

8. Join and host Chats

Our final tip on how to get more followers on X is to have Chats. 

Unlike regular discussion threads, Chats are usually scheduled and pre-planned with a clear agenda. These live events are hosted weekly and each talking point is turned into a dedicated thread, making it easy for users to follow along once the Chat is over.

Hosting and joining others is a great way to interact with your followers while keeping your brand and account in the spotlight. Chats can be used to share insights or even ask relatable questions to your audience; all of which help develop brand personality. 

By aligning the Chats you create and join to your target audience’s interests, they will be more willing to share the event with their own followers, further improving your ‘how to get more followers on X’ journey. 

There you have it! 8 Tips on how to get more followers on X. Be sure to stay tuned for more tips on socials.

Our Influencer marketing agency and Social media agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Social Media blog here.

@ Socially Powerful