Social Media Marketing News

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Instagram is one of the most popular social media platforms available and continues to grow at an exponential rate. Given the sheer size of its user base, it’s almost guaranteed that there will be a niche audience suitable for your content. This means it is likely t […]

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The phrase “don’t judge a book by its cover” doesn’t apply to social media profiles. Facebook banners are a prime example of how social media marketing is different from traditional social media use. A personal Facebook banner can be anything, but a business F […]

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Influencer marketing is now one of the biggest and most innovative ways to promote your brand. While working with influencers is super effective and can have great results, it is time consuming and requires plenty of resources. That’s where a […]

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Influencer marketing has been one of the hottest digital marketing trends for the past few years. Compared to social media marketing or video marketing, influencer marketing is still considered relatively new, but influencer marketing stats show that an increasing num […]

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Since its launch in 2017, TikTok has fast become a world-dominating social media app. With such global status comes such viral videos and famous faces behind them.  The race to create viral content is on, but what measures ca […]

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Instagram is a go-to social media platform for all businesses, from small family-owned businesses to huge corporations. Instagram is a hub for gaining visibility and brand awareness online.  On Instagram, there are more than […]

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When creating a Twitter account for your brand, it’s important to create branded profile pictures and banners in order to make your profile as recognisable as possible. If you create Twitter assets that are the wrong ratios, you will look unprofessional. Having a Twitter header sized corre […]

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Since introducing Stories, Instagram has evolved and improved its feature set, one of the more notable improvements being the ability to add music to your Instagram Story. Sound has the ability to engage social media users for longer. By using a trending and catchy so […]