Social Media Marketing News

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Who remembers the days when young people aspired to be doctors and astronauts? As influencer culture has entrenched the internet, the dreams of young people today have turned to becoming social media stars. Instant fame is jus […]

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The term Metaverse is most likely synonymous with fear, unpredictability and ‘robots taking over the world’, for you. Don’t worry, us too. With the term being thrown around on social media left, right and centre, it’s only right that we take the time to dig in […]

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A new month means new platform updates. What are the key social media updates you need to be aware of? TikTok Updates TikTok launches Attribution Manager TikTok’s new Attribution Man […]

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Summer is finally here. As we prepare for a summer with limited COVID restrictions, people are looking for exciting adventures in new locations. However, instead of crawling through thousands of search engine pages, many are turning to TikTok.  […]

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A social special! YouTube Shorts are shoppable and creators predict the future, TikTok overtakes YouTube and Instagram pins posts and hides followers.  What is this? Each week, Socially Powerful get together an […]

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TikTok is still the app everyone is talking about, even two years after its initial boom. Given its continuous growth and popularity, TikTok is an obvious platform for advertising to audiences of […]

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The beauty community emerged online well over a decade ago. Prevalent particularly on YouTube and Instagram, the beauty community flourished online and gave us beauty YouTubers that have gone on to become household names and create some of our favourite beauty brands. […]

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If you're reading this, chances are you're looking to create an influencer marketing strategy. And if you're looking to create an influencer marketing strategy, chances are you're feeling a little bit lost.  Don't worry—you […]