Social Media Marketing News

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A recent trend we have seen from various social media platforms is the introduction of paid subscriptions. This is where creators and influencers can offer fans and followers exclusive features and subscriber-only content for a monthly fee.  […]

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A TikTok marketing strategy refers to the use of the popular social media platform TikTok as a marketing channel to promote products, services, or brands in a calculated manner.  […]

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It’s safe to say that the various types of social media marketing available can be overwhelming. With so many platforms, demographics and media formats to consider, finding the basis for a social media marketing strategy can be tough.  […]

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When you’re managing multiple social media accounts, the constant flow of content can be overwhelming. It’s easy to get lost in the everyday demands of running a social media account. While having a responsive social media pr […]

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With a new year comes new social media platform updates. What are the major platform updates you need to be aware of? Instagram Updates Instagram tests three new feed options […]

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Happy New Year! TikTok adds a repost button, Instagram brings back a chronological feed and announces statuses, Sipsmith makes alcohol free cocktails at your door, and Corona puts sunshine in a bottle.  What is this? […]

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When reevaluating or creating your social media strategy, it’s a good idea to know the main social media statistics worldwide to inform your decisions. Social media has completely changed […]

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Since its launch in 2016, TikTok has proved that it’s a force to be reckoned with in the social media realm. The app allows creators and businesses to harness the power of short-form video content to educate, entertain and earn the loyalty of customers and followers. Is short-form video somethi […]