Social Media Marketing News

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Twitter is one of the most popular social media platforms globally. The simple but effective communication tool has 3 billion account holders, 330 million monthly users and key insights from 83% of world leaders.  Given its e […]

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Influencer marketing has been one of the most effective forms of social media marketing for the last few years and this is set to continue. As platforms develop their content features, we are seeing influencers create new types of content and engage with their audienc […]

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Affiliate marketing is the process by which someone (an affiliate) earns money (commissions) everytime they promote a company’s product or services and drive a sale. Affiliates are only paid when a sale is made, similar to commission-only sales representatives. […]

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Instagram has over 1 billion monthly active users, 500 million of which check the platform every single day. It was also the platform where consumers spent most of their time during 2020. With such a large and active user base, it’s easy for businesses to get lost i […]

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Facebook is the biggest social media platform with 2.85 billion users worldwide. For this reason, Facebook is an effective marketing tool, which explains why both small and established businesses join the platform. Due to the fact that Facebook is saturated with conte […]

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In this day and age, social media is one of the best ways for people to communicate with each other. In the face of the pandemic, people are spending more time online than ever before, so it is no wonder that social media is in such high demand by more than half of th […]

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Social media metrics are among the most important aspects of your social media marketing campaign in terms of analysing data. It is essential that businesses go beyond reporting on basic social […]

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Instagram is recognised as one of the most popular social media platforms of this generation. The image sharing and photo sharing site boasts a staggering 1 billion monthly active users, which explains why many brands choose to join the platform. Instagram is an effec […]