Social Media Marketing News

`

LinkedIn is a go-to platform for many B2B marketers and for good reason—45% of B2B marketers have won customers through LinkedIn and the platform generates around 300% more B2B leads for marketers versus other platforms such as Facebook.  […]

`

In the beginning of 2020, TikTok’s popularity soared. Its short-form video content provided those in quarantine and lockdown with continuous and snackable entertainment that is tailored specifically to each user. Its success began with Gen Z before spreading to a va […]

`

The term “reach” is often thrown about in conversations relating to marketing, but what does it mean? Facebook reach refers to the amount of unique people that have viewed your page or post. When using […]

`

Social media platform demographics allow marketers to identify the exact online locations they need to focus on in order to reach their target users. The demographics of social media users identify age, location, disposable income, interests, online activities and so […]

`

Facebook marketing has been a preferred marketing channel for many brands for the best part of a decade. With […]

`

Facebook allows more than 80 million businesses to potentially connect with over 2 billion monthly active users. That’s a lot of people. 74% of all Facebook users follow at least one business and Facebook users are more likely to make a purchase from a brand they fo […]

`

Instagram Stories have emerged as a powerful tool for marketers to enhance their brand presence, engage with their audience, and drive business outcomes. This feature, introduced in 2016, allows users to share ephemeral content t […]

`

Over a decade ago, only 23% of consumers had ever listened to a podcast before. As of 2021, around 60% of consumers over the age of 12 have listened to at least one podcast. There are now over 2 million podcasts available to listen to and 48 million podcast episodes. […]