Social Media Marketing News

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TikTok erupted into the mainstream social landscape in March 2020. When everyone was stuck inside due to lockdown restrictions, TikTok became the go-to source of entertainment.  TikTok trends were coming in thick and fast, re […]

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A new month means new platform updates. What are the key social media updates you need to be aware of? TikTok Updates TikTok Shop launches in the US US TikTok users can now make purcha […]

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If you want to stand out in the crowded digital marketplace this Black Friday, you’ll need to create engaging and eye-catching Black Friday captions to adorn your social media posts. These […]

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry.  So, who’s been busy in the beauty world this month?  […]

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The last 12 months have been rather chaotic in the social media world. Meta’s gradual downfall continues, TikTok continues to thrive, Twitter is in absolute disarray; at this point, anything could happen in the coming 12 months.  […]

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We’ve all seen the videos. Hundreds of shoppers pressed up against glass doors, desperately trying to get a deal on a new flat screen TV at Walmart or a toaster from TK Maxx. Black Friday and Cyber Monday have become holidays in their own rights at this point, takin […]

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Acing Black Friday campaigns is an essential trick in any marketer's playbook.  What began as a tactic to encourage shopping on America's day off after Thanksgiving, Black Friday has grown into a world wide extravaganza. Bran […]

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Ensuring your brand sticks out among the masses on Black Friday is certainly no easy task.  Luckily, hashtags are here to save the day.  Think about hashtags as a lighthouse that gui […]